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1、PublicServiceAdvertising(PSAs)DefinitionsfromWiktionaryAdvertisementAcommercial solicitation designedtosellsome commodity, service orsimilar.A public notice.Arecommendationofaparticularproduct,serviceorperson.Theadvertisersareusuallymanufacturers,retailersandsalesmen
2、.Theirmerchandise（商品）needstobeadvertisedtobringittotheattentiontothecustomers.Thusnearlyeveryproductisadvertisedinsomeway.Toalargeextent,goodadvertisingleadstosuccesswhilebadadvertisingcanmeanfailure.ShoesDiamondsBeverageCosmeticWhataretheimportantcharacteristicsofPS
3、As?Publicserviceadvertisingcantakemanyforms,butitmustbedesignedtoreachouttoatargetaudience.Publicorganizations,nonprofitsandprivatesponsorsmightworktogether,oralone,toeducatethepublicaboutimportantissuesthroughprint,billboards,Internet,radio,broadcast/cable,vehiclean
4、dmobilecommunicationsads.40EffectiveandInspiringAdsfromWWFWWF(WorldWildlifeFund)wasstartedbackin1961withthepurposetoconservetheworld’sbiologicaldiversity.Currentlytherearemorethan1300WWFconservationprojectsunderwayaroundtheworld.WWFisalsowell-knownforitscreativeadver
5、tisingwhereeachadvertisementisstrongandeffective.TheTsunami（海啸）killed100timesmorepeoplethan9/11.Exploitingtheecosystemalsothreatenshumanlives.Exploitingtheecosystemalsothreatenshumanlives.Whatwillittakebeforewerespecttheplanet?Whatwillittakebeforewerespecttheplanet?W
6、hatwillittakebeforewerespecttheplanet?Whatwillittakebeforewerespecttheplanet?Supportourfightagainstillegalhunting.Don`tbuyleopard(豹)skinjacketsoritemsmadefromprotectedspecies.Supportourfightagainstillegalhunting,Don`tbuysealskinshoesoritemsmadefromprotectedspecies.St
7、opcrueltytoanimals.ForalivingBalticSea(波罗的海).15km2ofrainforestdisappearseveryminute.Beforeit`stoolate……Savethepanda!!!It`snowornever.Savethetiger!!!It`snowornever.Savethegorilla!!!It`snowornever.Sieihielocae,caemostodos.(Iftheglaciersmelt……）Globalwarmingischangingthe
8、world`sclimaterapidly.Icebergsarerising,natureisrevolting.Actnow,conserveenergyandtreattheplanetwithrespect,orwe`llhaveaworldatsea.
