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1、PublicServiceAdvertising(PSAs)DefinitionsfromWiktionaryAdvertisementAcommercial solicitation designedtosellsome commodity, service orsimilar.A public notice.Arecommendationofaparticularproduct,serviceorperson.Theadvertisersareusuallymanufacturers,retailersandsalesmen.Theirmerchandise(商品
2、)needstobeadvertisedtobringittotheattentiontothecustomers.Thusnearlyeveryproductisadvertisedinsomeway.Toalargeextent,goodadvertisingleadstosuccesswhilebadadvertisingcanmeanfailure.ShoesDiamondsBeverageCosmeticWhataretheimportantcharacteristicsofPSAs?Publicserviceadvertisingcantakemanyfo
3、rms,butitmustbedesignedtoreachouttoatargetaudience.Publicorganizations,nonprofitsandprivatesponsorsmightworktogether,oralone,toeducatethepublicaboutimportantissuesthroughprint,billboards,Internet,radio,broadcast/cable,vehicleandmobilecommunicationsads.40EffectiveandInspiringAdsfromWWFWW
4、F(WorldWildlifeFund)wasstartedbackin1961withthepurposetoconservetheworld’sbiologicaldiversity.Currentlytherearemorethan1300WWFconservationprojectsunderwayaroundtheworld.WWFisalsowell-knownforitscreativeadvertisingwhereeachadvertisementisstrongandeffective.TheTsunami(海啸)killed100timesmor
5、epeoplethan9/11.Exploitingtheecosystemalsothreatenshumanlives.Exploitingtheecosystemalsothreatenshumanlives.Whatwillittakebeforewerespecttheplanet?Whatwillittakebeforewerespecttheplanet?Whatwillittakebeforewerespecttheplanet?Whatwillittakebeforewerespecttheplanet?Supportourfightagainsti
6、llegalhunting.Don`tbuyleopard(豹)skinjacketsoritemsmadefromprotectedspecies.Supportourfightagainstillegalhunting,Don`tbuysealskinshoesoritemsmadefromprotectedspecies.Stopcrueltytoanimals.ForalivingBalticSea(波罗的海).15km2ofrainforestdisappearseveryminute.Beforeit`stoolate……Savethepanda!!!It
7、`snowornever.Savethetiger!!!It`snowornever.Savethegorilla!!!It`snowornever.Sieihielocae,caemostodos.(Iftheglaciersmelt……)Globalwarmingischangingtheworld`sclimaterapidly.Icebergsarerising,natureisrevolting.Actnow,conserveenergyandtreattheplanetwithrespect,orwe`llhaveaworldatsea.