Study on the Differences of the Application of Colour Terms in Cross-cultural Communication跨文化交际中颜色词运用差异研究

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1、GraduationThesisofChongqingUniversityTableofContentsStudyontheDifferencesoftheApplicationofColourTermsinCross-culturalCommunication跨文化交际中颜色词运用差异研究TableofContents1Introduction12Differentconnotationsofcoloursintheeastandwest32.1Thedifferentconnotationsofred32.2Thedifferentco

2、nnotationsofwhite42.3Thedifferentconnotationsofblack52.4Thedifferentconnotationsofyellow53Thecausesforthesedifferences73.1Association73.2Environment83.3Religionandbelief93.4Philosophy103.5Othercauses104Theinfluencesofdifferentconnotationsofcolourterms114.1Differentcolourpr

3、eferencesindifferentcultures115.Conclusion145.1Majorfindingsofthestudy145.2Limitationsandsuggestionsforfurtherresearch15References16ivGraduationThesisofChongqingUniversityTableofContentsivGraduateThesisofChongqingUniversityIntroduction1IntroductionWebsterdefinescultureas“t

4、hevalues,beliefs,attitudes,customsandbehavioursofaparticularsocial,ethnicoragegroup”inthe“Webster’sThirdNewInternationalDictionary”(p.382).Culturecanhaveeffectsoneverythingaroundus.Thisappliestoallareasofhumanlifefrompersonalrelationshipstoconductingbusinessabroad.Whenwein

5、teractwithpeoplefromournativecultures,culturebehavesasaframeworkofunderstanding.However,whenweinteractwithpeoplefromdifferentcultures,thisframeworkwillnolongerworkbecauseofcrossculturaldifferences.Therefore,weneedsmoothcrossculturalcommuciation,whichcanbuildupcommonframewo

6、rksforpeopleofdifferentculturestocommunicatewitheachothermoreeasilyandsmoothlytoreachthefinaltargetofhelpingminimisethenegativeimpressionofdifferencescrosscultures.Moreover,withinanincreasinglyinternationalandglobalizationalsociety,theformertradingbarriersbetweennationsgra

7、duallygraduatedawayinthecontemporaryage.Beingawareofthesubstantialpotentialforexpansionandprofittheinternationalmarketsprovide,corporationsindifferentcountrieshavebeguntotaketheinitiativeinparticipatingintheinternationalbusinessandaimingatthehighprofitmarginsonforeignsoil.

8、Therefore,cross-culturalcommunicationbecomesmoreandmorecommonandimportant.Asaresult,commu