Study on the Differences of the Application of Colour Terms in Cross-cultural Communication 跨文化交际中颜色词运用差异研究

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1、StudyontheDifferencesoftheApplicationofColourTermsinCross-culturalCommunication跨文化交际中颜色词运用差异研究Class:999Student:Supervisor:ChongqingUniversityJune,2012GraduationThesisofChongqingUniversityTableofContentsTableofContents1Introduction12Differentconnotationsofcoloursintheeastandwest32.1Thediffe

2、rentconnotationsofred32.2Thedifferentconnotationsofwhite42.3Thedifferentconnotationsofblack52.4Thedifferentconnotationsofyellow53Thecausesforthesedifferences73.1Association73.2Environment83.3Religionandbelief93.4Philosophy103.5Othercauses104Theinfluencesofdifferentconnotationsofcolourterms

3、114.1Differentcolourpreferencesindifferentcultures115.Conclusion145.1Majorfindingsofthestudy145.2Limitationsandsuggestionsforfurtherresearch15References16ivGraduationThesisofChongqingUniversityTableofContentsivGraduateThesisofChongqingUniversityIntroduction1IntroductionWebsterdefinescultur

4、eas“thevalues,beliefs,attitudes,customsandbehavioursofaparticularsocial,ethnicoragegroup”inthe“Webster’sThirdNewInternationalDictionary”(p.382).Culturecanhaveeffectsoneverythingaroundus.Thisappliestoallareasofhumanlifefrompersonalrelationshipstoconductingbusinessabroad.Whenweinteractwithpe

5、oplefromournativecultures,culturebehavesasaframeworkofunderstanding.However,whenweinteractwithpeoplefromdifferentcultures,thisframeworkwillnolongerworkbecauseofcrossculturaldifferences.Therefore,weneedsmoothcrossculturalcommuciation,whichcanbuildupcommonframeworksforpeopleofdifferentcultur

6、estocommunicatewitheachothermoreeasilyandsmoothlytoreachthefinaltargetofhelpingminimisethenegativeimpressionofdifferencescrosscultures.Moreover,withinanincreasinglyinternationalandglobalizationalsociety,theformertradingbarriersbetweennationsgraduallygraduatedawayinthecontemporaryage.Beinga

7、wareofthesubstantialpotentialforexpansionandprofittheinternationalmarketsprovide,corporationsindifferentcountrieshavebeguntotaketheinitiativeinparticipatingintheinternationalbusinessandaimingatthehighprofitmarginsonforeignsoil.Therefore,cross-culturalcommunica