跨文化商务沟通Wk10 Cross-cultural Communication课件.ppt

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1、Cross-culturalCommunicationWeek10ContentsNationalCulture-ValueValue-Westernvs.AsianLanguage-Highcontext-Lowcontext-Modeofthinking-ModeofspeakingCulturalDimension(con.)Assignment1NationalCulture(con.)Itinfluencesfamilylife,education,organisationcultureandeconomica

2、ndpoliticalstructures.Thesenseofbelongingtoanationisoneofthemostimportantfocalpointsofculturalidentity.Valuesareasociety’sideasaboutwhatisgoodorbad,rightorwrong.Itdetermineshowindividualswillprobablyrespondinanygivencircumstance.Valuesarecommunicatedthroughtheeig

3、htsubsystemsandpassedfromgenerationtogeneration-althoughinteractionandpressureamongthesesubsystemmayprovidetheimpetusforslowchange.Westernvalue:Basedonindividualismformedalogicfoundationforindividualfreedomsinsociety,entailingbotheconomicandpoliticalfreedoms.Thes

4、efreedomsarethebasisoftheWesternvaluesystemsthatunderlinethemarketeconomyAsianvalue:ConfucianismConfucianethicisusuallydepictedasasetofvaluesinwhichloyalty,hierarchyandobediencetosuperiorsareparamount,andtheindividualissubordinatetothegroupValue:Westernvs.AsianLa

5、nguage-Itisthebasicmeansofcommunicationbetweenpeople,whichfacilitatessocialinteractionandfostersasystemofsharedvaluesandnorms.-Itismuchmorethanthevocabularyandgrammarthatmakeupwrittenandspokenexpression.NationalCulture(con.)Chinesevs.EnglishChineseLargestnumberso

6、fpeople,20%oftheworld’spopulationEnglishThecommonestlanguagefortheglobalmediaandtheinternet,andthecommonestsecondlanguageIndiaisoneoftheworld’smostmulti-lingualcountries,with14majorlanguagesandmanymoreminoronesLanguagecouldbedistinguishedbetween(Hall&Hall,1960):-

7、Low-contexta)Communicationisclearanddirectb)Speakerscomestraighttothepointandsayexactlywhattheymean-High-contexta)Muchgoesunsaidb)Dependingontherelationshipbetweenthespeakers,eachisabletointerpretbodylanguageand‘readbetweenthelines’LanguagesExample:Accordingtoare

8、search,-AdultsinHawaiiofStates’talkingtimeis6hrsand43minutesaday-Japan’sadultstalk3hrsand31minuteseverydayLanguagesCulturalContext:EffectsonCommunicationLow/H