Principles and Applied Practices in China应急风险沟通原则.ppt

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1、EmergencyRiskCommunicationPrinciplesandAppliedPracticesinChina应急风险沟通原则及在中国的实践MelindaFrost,MA,MPHHealthCommunicationsOfficerUSEmbassy,BeijingPresentationOutline主要内容EmergencyandRiskCommunicationDefinitions突发事件及风险沟通的定义EmergencyRiskCommunicationPrinciples应急风险沟通的原则EmergencyRiskCommunicationinC

2、hina中国开展应急风险沟通的情况RapidAssessmentandapplicationinoutbreaksettings疫情暴发时的快速评估及应用WhatisEmergencyRiskCommunication?什么是应急风险沟通？Theattemptbyscienceorpublichealthprofessionalstoprovideinformationthatallowsanindividual,stakeholders,oranentirecommunitytomakethebestpossibledecisionsduringanemergencya

3、bouttheirwellbeing.在突发事件发生时，公共卫生专业人员及学术界人士努力通过向个人、利益相关者（单位）乃至整个社区提供信息，从而帮助他们做出有利于他们安好的最佳决策。EmergencyRiskCommunication应急风险沟通Encompassestheurgencyofcrisis(disasterordiseaseoutbreak)whenanorganizationmustcommunicatewithaffectedaudienceswiththeneedtocommunicaterisksandbenefitstotargetaudience

4、s在危机事件（灾难或疾病暴发）发生时，相关的组织机构必须向受到影响的群体告知风险及利益。Explaincrisisandempowerdecisionmaking对危机事件进行解释并使受影响的群体有能力作出决定EmergencyandRiskCommunicationWorkingDefinitions/Concepts定义/概念EmergencyRiskCommunicationPurpose目的Toprovideaccurateandtimelyinformationaswellasessentialcoordinationduringanemergency在突发

5、事件发生时，及时提供准确的信息；同时，作必要的协调。Toinformthepublicofpotentialrisksandstepsbeingtakenduringanemergency告知公众突发事件带来的潜在风险及应采取的行动EmergencyRiskCommunicationPurpose目的Toaidindividuals,stakeholders,orcommunitiestoaccepttheimperfectnatureofchoicesandtomakebestpossibledecisionsduringanemergency帮助个人、利益相关者（单

6、位）或社区接受在突发事件中所作选择的不完美性并且做出可能做出的最佳决定。EmergencyRiskCommunicationPurpose目的EmergencyRiskCommunicationLifecycle应急风险沟通的过程Tofacilitateandanticipatetheneedsofthepublic,themedia,andpartnersatdifferentstages预测并努力满足公众、媒体及伙伴在不同阶段的需求Eachstagehasuniquecommunicationsandinformationrequirements每个阶段对沟通及信

7、息的要求都是不同的Maintenance过程中Resolution解决阶段Evaluation评估Initial开始阶段Pre-crisis危机发生前Pre-CrisisCommunication危机发生前的沟通Beprepared有所准备Fosteralliances加强联盟Developrecommendationsthroughconsensus在共识的基础上提出建议Testaudiencemessages测试信息Pre-crisisRiskPerception风险认知Voluntaryvs.involuntary自主的