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1、Unit9II./P155A1服务理念2质量方针3企业精神4经营宗旨5战略主题6以市场为主导的服务7文化冲突8文化事业9民间文化10都市文化B1value2innovationforcomprtitiveness3coreconcept4pursueexcellence5challengeourselve6enterprise’sidentification7socialrelationship8teamworkspirit9reasonableprice10speedyserviceIIIA1拥有企业文化的企业，员工具有想象
2、力和创造力，从不畏惧冒险。2ABC公司通过世界各地的机构长期引导慈善事业，这是公司的传统。3ABC公司的员工认真对待自己对于生活和工作所在的社区应承担的义务。4企业文化是由勇于创新的员工组成的，他们敢于挑战现有的工作方式，并提出有利于全社会的新观点和新解决方案。5我们与公司的总体方向和目标保持一致。B1enterpriseculturehelpedthetransformationofourcompanyfromonebasedonmanufacturingtoapost-industrialcompanybasedonser
3、vice.2tostimulateouremploymees,serveourcustomersandcreatabrightfuture,webuildadistinctivecultureofABCandpromotefourcorevaluesbaseonit.3weunderstandtherealpotentialofthesecorevalue,asithelpusbringhappinessandqualitytothelifeofourclients.4weareonthecutting-edgeodourfi
4、eld,asweinitiateinnovativeproposalsandseekinnovatingsolutioninourwork.5ourenterprisevalue:createmorevaluetotheenterpriseandthesocietycontinuously.TEXTA/P157Eversinceitsestablishmentin1984,rainbowhasdevelopfromasinglestoreintotheleadingchainenterpriseinshenzhen’sreta
5、ilingindustry.Nowrainbowisinthetop100ofretailinggiantsinChina.Inits20yearsofdevelopment,rainbowhaswonthetrustfromthegovernment,businesspartners,suppliersandcustomers,bymaintainingitscorporatephiliosophyof“Authenticity,integrity,EnthusiasmandCrediblity’’.Ithasattaine
6、dthesupportfromthesocietyandachievedexcellcenteonomiceffectsandsocialeffects.Thoughtitsscientificmanagementtechniqueandprofessionaloperrativestyle,Rainbowmadeagreat-leap-forwarddevelopmentandachievedasplendidresult.TheannualsalessteadilygrewfromRMB323millionyuantoRM
7、B2.82billionyuan.Rainbowhasexpendeditsbusinesstonewareas;Nanchang,Xiamen,DongguanandHuizhou.Bynow,thetotalofrainbowchainsoreisseventeen.Rianbowformulateditsmanagementguidelineof“QualityFrist,CustomerUppermost”.Ithasbeenprovidingvariouskindsofhighqualitycommoditieswi
8、threasonableprice,andconvenientservices.Moreover,itabidesbytheenterprisephilosophythat“Authenticity,Integrity,EnthusiasmandCredibility”are
