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1、1Planning1.1CompaniesselectedforprojectHSBCHoldingsplcistheworld'sthird-largestpubliclyheldbank.Itistheworld'ssecondlargestbank.ItwasfoundedinLondonin1991bytheHongkongandShanghaiBankingCorporationtoactasanewgroupholdingcompany.It’salistedcompanyinLondonStockExchange(LSE)andoneoftheconstituentstockso
2、fFTSE100.HSBChasaround6,600officesin80countriesandterritoriesacrossAfrica,Asia,Europe,NorthAmericaandSouthAmerica,andaround125millioncustomers.TheyalsohavebranchesinChina.HSBChasasignificantpresenceineachoftheworld'smajorfinancialmarkets.Asaresult,Ibelieveitisagoodchoiceforthisresearchproject.TheRoy
3、alBankofScotlandGroupplc(RBS)isaBritishbankingandinsuranceholdingcompany,basedinEdinburgh,Scotland.It’salistedcompanyinLondonStockExchange(LSE)andoneoftheconstituentstocksofFTSE100.Thegroupoperatesawidevarietyofbankingbrandsofferingpersonalandbusinessbanking,privatebanking,insuranceandcorporatefinan
4、cethroughitsofficeslocatedinEurope,NorthAmericaandAsia.SoIthinkitisappropriateforthisresearchproject.1.2ResearchingMethods1.2.1Forstockpricemovement1.2.2Forinvestment/financialperformance1.2.3.Forproductsprovided1.2.4.Forcustomerservicesandcommunications1.2.5Formediacoverage1.2.6Forstakeholdersandth
5、eirimpacts1.3StrategyandtheTimePlanStrategyMystrategyforthisprojectisportfoliodiversification.TimePlanDescriptionDurationStartDateFinishDateRemark 1.4BarriersandtheCountermeasuresThepotentialbarriersformyinvestmentprojectcanbelistedasfollows:ThefirstbarrierismyEnglishispoor.2.InvestigationReport2.
6、1Objectivesforgatheringinformation2.2.1BackgroundofthecompaniesBeforethe2008collapseandthegeneralfinancialcrisis,RBSGroupwasverybrieflythelargestbankintheworldandforsometimewasthesecondlargestbankintheUKandEurope(fifthinstockmarketvalue),andthefifthlargestintheworldbymarketcapitalisation.Subsequentl
7、y,withaslumpingsharepriceandmajorlossofconfidence,thebankfellsharplyintherankings.ItreceivedsignificantsupportfromtheUKgovernment,which,asofSeptember2013,holdsandmanagesan81%stakethroughUKFinancialInv
