本科外贸函电教案.doc

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1、BusinessEnglishCorrespondenceChapteroneBusinessLettersⅠ.SomePrinciples①Completeness完整②Concreteness具体③Clarity清楚④Conciseness简明⑤Courtesy礼貌⑥Consideration体贴⑦Correctness正确Ⅱ.Structure⒈LetterheadTheletterheadexpressesthefirm’spersonality.Soletterheadsvaryconsiderably.Buttheyallprovidethesimilari

2、nformation,includingname,address(telephonenum,telexnum,e-mail)⒉Date&ReferenceAmE.Feb.252002BrE.25Feb.2002Reference:Referencenumberandletterenablethelettertobelinkedtothepreviousletters,andhelpittoreachtherightdepartmentorpersonwithoutanydelay.⒊Insidenameandaddress⒋Attentionline注意事项⒌Salut

3、ation⒍Subject-line事由⒎Letterbody⑴Beforewritingit,ask3questions:①Whatismyaiminwritingthisletter?②WhatdoIhopetoachievebyit?③Whatisthebestwaytogoaboutit?⑵Suggestion:①Notanunnecessaryremark.②Makeyoursentencesandparagraphsbeshot.③Startanewparagraph,whenyouwanttostateanewpoint.⑶Lay-out:Theframe

4、workif3-paragraph①Thefirstparagraphtakestheformofintroduction,orofacknowledgeifpreviousletterifthereis.②The2ndgivestheinformationorstatesthefacts.③The3rdrefersitfurtherreaction.⒏Complementaryclose.⒐Signature:Keepthesamestylealways.l8.9两项不能单独打在一页纸上⒑Enclosure附件⒒Thecarboncopynotation抄送⒓Post

5、script附言/再启ⅢForm⒈Traditionalone:(indentedone)缩头式、缩行式⒉ModernOne⑴fullblockform平头式/齐头式①convenient②timesaving③businesslikeappearance⑵modifiedblockform改良式①date②complementaryclose⑶modifiedblockformwithindentedstyle①letterhead②date③complementarycloseⅣ打信格式的注意事项ⅤAddressingEnvelopes信封ChapterTwoEst

6、ablishmentofBusinessRelationsBywhatmeanscanabusinessmansecureallthenecessaryinformationaboutanewmarketandanewcustomer?⑴theadvertisementsinnewspapers⑵theintroductionfromhisbusinessconnections⑶theintroductionformhissubsidiariesorbranches,agentsabroad⑷themarkerinvestigations⑸attendanceatthe

7、exportcommoditiesfairs⑹visitabroadbytradedelegationsandgroups⑺self-introductionsorenquiresreceivedfromthemerchantsabroad⑻thebank⑼thecommercialcounselor’soffice⑽thechambersofcommercebothathomeandabroad国内外的商会A．TradeDirectory贸易行名录B．ThomasRegisterofAmericanManufacture美国制造商托马斯