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1、AbstractAstheproductofculture,advertisementcanshowthecloserelationshipbetweenlanguageandculture.ThispaperdiscussessomeissuesaboutEnglish-Chineseadvertisementtranslation,andsumsupsomeskills.Insteadofbeinglimitedinfaithfulness,English-Chineseadvertisementtranslationshouldfocusonthepurpos
2、eofsellingproducts.Intheprocessoftranslatingadvertisements,culturaldifferencesandproductcharacteristicsshouldbetakenintoconsideration.Culturaldifferencescanshowthatitisveryimportanttoknowthewesternconsumer’saestheticconceptionandtheirresponsetothetranslatedtrademarks.KeyWordsculturaldi
3、fferences;advertisementtranslation;cross-culturalcommunication;trademarkstranslationI.IntroductionWeliveinaworldofadvertisement.Aspotentialconsumers,weareendlesslybombardedwithallkindsofproductorserviceinformationfromvariousmediaincludingnewspapers,magazines,television,radio,postersand
4、Internet,etc.Advertisementbecomesindispensableinthemodernworld.WiththeentryofChinaintoWTO,lotsofforeignproductspourintoChinesemarketandcompetewiththehome-madeproducts.Inaddition,weneedimproveourexternaltrade,andexpandtheforeignmarkettoo.UndersuchEnglish-Chineseandeconomiccircumstances,
5、itisnecessaryforustonoticeandinvestigateEnglishadvertisement.1.TheDefinitionofAdvertisementWhatisadvertisementtherefore?Advertisementisthenotpersonalcommunicationofinformationusuallypaidforandusuallypersuadeinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia
6、.Advertisementprovidesavaluableservicetosocietyanditsmembers,becauseitdefinesthemeaningandtheroleofproducts,services,andinstitutionsforconsumers.Advertisementalsotelltheconsumerwhataspecificproduct,brandorserviceshoulddowhenitisusedandthushelphimorhertounderstandandevaluateexperiencewi
7、ththeproductsandservicesthatheorsheuses.Ontheotherhand,bymakingpeopleawareofproducts,serviceandideas,advertisementpromotesalesandprofits.Finally,advertisementisoneofthemajorforcesthatarehelpingimprovethestandardoflivingaroundtheworld.2.BasicFunctionsofAdvertisement(1)InformationFunct
