english-chinese advertisement translation 毕业论文

english-chinese advertisement translation 毕业论文

ID:5673141

大小:204.00 KB

页数:7页

时间:2017-12-21

english-chinese advertisement translation  毕业论文_第1页
english-chinese advertisement translation  毕业论文_第2页
english-chinese advertisement translation  毕业论文_第3页
english-chinese advertisement translation  毕业论文_第4页
english-chinese advertisement translation  毕业论文_第5页
资源描述:

《english-chinese advertisement translation 毕业论文》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库

1、AbstractAstheproductofculture,advertisementcanshowthecloserelationshipbetweenlanguageandculture.ThispaperdiscussessomeissuesaboutEnglish-Chineseadvertisementtranslation,andsumsupsomeskills.Insteadofbeinglimitedinfaithfulness,English-Chineseadvertisementtranslationshouldfocusonthepurpos

2、eofsellingproducts.Intheprocessoftranslatingadvertisements,culturaldifferencesandproductcharacteristicsshouldbetakenintoconsideration.Culturaldifferencescanshowthatitisveryimportanttoknowthewesternconsumer’saestheticconceptionandtheirresponsetothetranslatedtrademarks.KeyWordsculturaldi

3、fferences;advertisementtranslation;cross-culturalcommunication;trademarkstranslationI.IntroductionWeliveinaworldofadvertisement.Aspotentialconsumers,weareendlesslybombardedwithallkindsofproductorserviceinformationfromvariousmediaincludingnewspapers,magazines,television,radio,postersand

4、Internet,etc.Advertisementbecomesindispensableinthemodernworld.WiththeentryofChinaintoWTO,lotsofforeignproductspourintoChinesemarketandcompetewiththehome-madeproducts.Inaddition,weneedimproveourexternaltrade,andexpandtheforeignmarkettoo.UndersuchEnglish-Chineseandeconomiccircumstances,

5、itisnecessaryforustonoticeandinvestigateEnglishadvertisement.1.TheDefinitionofAdvertisementWhatisadvertisementtherefore?Advertisementisthenotpersonalcommunicationofinformationusuallypaidforandusuallypersuadeinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia

6、.Advertisementprovidesavaluableservicetosocietyanditsmembers,becauseitdefinesthemeaningandtheroleofproducts,services,andinstitutionsforconsumers.Advertisementalsotelltheconsumerwhataspecificproduct,brandorserviceshoulddowhenitisusedandthushelphimorhertounderstandandevaluateexperiencewi

7、ththeproductsandservicesthatheorsheuses.Ontheotherhand,bymakingpeopleawareofproducts,serviceandideas,advertisementpromotesalesandprofits.Finally,advertisementisoneofthemajorforcesthatarehelpingimprovethestandardoflivingaroundtheworld.2.BasicFunctionsofAdvertisement(1)InformationFunct

当前文档最多预览五页,下载文档查看全文

此文档下载收益归作者所有

当前文档最多预览五页,下载文档查看全文
温馨提示:
1. 部分包含数学公式或PPT动画的文件,查看预览时可能会显示错乱或异常,文件下载后无此问题,请放心下载。
2. 本文档由用户上传,版权归属用户,天天文库负责整理代发布。如果您对本文档版权有争议请及时联系客服。
3. 下载前请仔细阅读文档内容,确认文档内容符合您的需求后进行下载,若出现内容与标题不符可向本站投诉处理。
4. 下载文档时可能由于网络波动等原因无法下载或下载错误,付费完成后未能成功下载的用户请联系客服处理。