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1、AbstractAstheproductofculture,advertisementcanshowthecloserelationshipbetweenlanguageandculture.ThispaperdiscussessomeissuesaboutEnglish-Chineseadvertisementtranslation,andsumsupsomeskills.Insteadofbeinglimitedinfaithfulness,English-Chineseadvertisementtranslationsho
2、uldfocusonthepurposeofsellingproducts.Intheprocessoftranslatingadvertisements,culturaldifferencesandproductcharacteristicsshouldbetakenintoconsideration.Culturaldifferencescanshowthatitisveryimportanttoknowthewesternconsumer’saestheticconceptionandtheirresponsetothet
3、ranslatedtrademarks.KeyWordsculturaldifferences;advertisementtranslation;cross-culturalcommunication;trademarkstranslationI.IntroductionWeliveinaworldofadvertisement.Aspotentialconsumers,weareendlesslybombardedwithallkindsofproductorserviceinformationfromvariousmedia
4、includingnewspapers,magazines,television,radio,postersandInternet,etc.Advertisementbecomesindispensableinthemodernworld.WiththeentryofChinaintoWTO,lotsofforeignproductspourintoChinesemarketandcompetewiththehome-madeproducts.Inaddition,weneedimproveourexternaltrade,an
5、dexpandtheforeignmarkettoo.UndersuchEnglish-Chineseandeconomiccircumstances,itisnecessaryforustonoticeandinvestigateEnglishadvertisement.1.TheDefinitionofAdvertisementWhatisadvertisementtherefore?Advertisementisthenotpersonalcommunicationofinformationusuallypaidforan
6、dusuallypersuadeinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.Advertisementprovidesavaluableservicetosocietyanditsmembers,becauseitdefinesthemeaningandtheroleofproducts,services,andinstitutionsforconsumers.Advertisementalsotellthecon
7、sumerwhataspecificproduct,brandorserviceshoulddowhenitisusedandthushelphimorhertounderstandandevaluateexperiencewiththeproductsandservicesthatheorsheuses.Ontheotherhand,bymakingpeopleawareofproducts,serviceandideas,advertisementpromotesalesandprofits.Finally,advertis
8、ementisoneofthemajorforcesthatarehelpingimprovethestandardoflivingaroundtheworld.2.BasicFunctionsofAdvertisement(1)InformationFunct
