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1、AbstractAstheproductofculture,advertisementcanshowthecloserelationshipbetweenlanguageandculture.ThispaperdiscussessomeissuesaboutEnglish-Chineseadvertisementtranslation,andsumsupsomeskills.Insteadofbeinglimitedinfaithfulness,English-Chineseadvertisementtranslatio
2、nshouldfocusonthepurposeofsellingproducts.Intheprocessoftranslatingadvertisements,culturaldifferencesandproductcharacteristicsshouldbetakenintoconsideration.Culturaldifferencescanshowthatitisveryimportanttoknowthewesternconsumer’saestheticconceptionandtheirrespon
3、setothetranslatedtrademarks.KeyWordsculturaldifferences;advertisementtranslation;cross-culturalcommunication;trademarkstranslationI.IntroductionWeliveinaworldofadvertisement.Aspotentialconsumers,weareendlesslybombardedwithallkindsofproductorserviceinformationfrom
4、variousmediaincludingnewspapers,magazines,television,radio,postersandInternet,etc.Advertisementbecomesindispensableinthemodernworld.WiththeentryofChinaintoWTO,lotsofforeignproductspourintoChinesemarketandcompetewiththehome-madeproducts.Inaddition,weneedimproveour
5、externaltrade,andexpandtheforeignmarkettoo.UndersuchEnglish-Chineseandeconomiccircumstances,itisnecessaryforustonoticeandinvestigateEnglishadvertisement.1.TheDefinitionofAdvertisementWhatisadvertisementtherefore?Advertisementisthenotpersonalcommunicationofinforma
6、tionusuallypaidforandusuallypersuadeinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.Advertisementprovidesavaluableservicetosocietyanditsmembers,becauseitdefinesthemeaningandtheroleofproducts,services,andinstitutionsforconsumers.Adv
7、ertisementalsotelltheconsumerwhataspecificproduct,brandorserviceshoulddowhenitisusedandthushelphimorhertounderstandandevaluateexperiencewiththeproductsandservicesthatheorsheuses.Ontheotherhand,bymakingpeopleawareofproducts,serviceandideas,advertisementpromotesale
8、sandprofits.Finally,advertisementisoneofthemajorforcesthatarehelpingimprovethestandardoflivingaroundtheworld.2.BasicFunctionsofAdvertisement(1)InformationFunct
