EC课本试题库-2008版ec08_tif_ch3.doc

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1、.Chapter3RetailinginElectronicCommerce:ProductsandServicesTrue-FalseQuestions1.TheamountandpercentageofgoodsandservicessoldontheInternetisincreasingrapidly,despitethefailureofmanydot-companies.Answer:TrueDifficulty:EasyPageReference:93AACSB:Useofinfor

2、mationtechnology2.Aretailerisasalesintermediary,asellerthatoperatesbetweenmanufacturersandcustomers.Answer:TrueDifficulty:EasyPageReference:93AACSB:Useofinformationtechnology3.Consumerelectronics,includingcellphonesales,arethelargestcategoryofonlinere

3、tail.Answer:FalseDifficulty:EasyPageReference:95AACSB:..1.JewelrysalesovertheInternetisjustbeginning,butcouldbeoneofthetopsellersontheInternetinthenearfuture.Answer:FalseDifficulty:MediumPageReference:96AACSB:2.Offlinetransactionsaresomewhatinfluenced

4、byresearchconductedonline,withapproximatelyone-thirdofonlineshoppersreportingthattheyusedtheInternettoresearchandinfluencetheirofflineshoppingchoices.Answer:FalseDifficulty:MediumPageReference:97AACSB:3.Evidenceindicatesthatthebasicprinciplesthatapply

5、toretailsuccessdonotapplytoe-tailsuccess.Answer:FalseDifficulty:EasyPageReference:98AACSB:Useofinformationtechnology..1.Offeringqualitymerchandiseatgoodprices,coupledwithexcellentservice,andcross-channelcoordinationandintegrationinwhichcustomerscanalm

6、ostseamlesslyoperatebetweentheonlineandphysicalenvironmentsofabusinessarealsoimportantelementsinsuccessfule-tailing.Answer:TrueDifficulty:EasyPageReference:98AACSB:Reflectivethinking2.Goodswiththefollowingcharacteristic—guaranteeprovidedbyhighlyreliab

7、leorwell-knownvendors—areexpectedtofacilitatehighersalesvolumes.Answer:TrueDifficulty:MediumPageReference:98AACSB:3.Abusinessmodelisananalysisoftheorganization’scustomersand,fromthat,adiscussionofhowthatorganizationwillachieveprofitabilityandsustainab

8、ilitybydeliveringgoodsandservicestothosecustomers.Answer:TrueDifficulty:MediumPageReference:99AACSB:Useofinformationtechnology..1.Directmarketingdescribesmarketingthattakesplaceofflinebetweenmanufacturersandretailers.Answer:FalseDifficulty:Eas