EC课本题库-2008版ec08_tif_ch3

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1、Chapter3RetailinginElectronicCommerce:ProductsandServices19Chapter3RetailinginElectronicCommerce:ProductsandServicesTrue-FalseQuestions1.TheamountandpercentageofgoodsandservicessoldontheInternetisincreasingrapidly,despitethefailureofmanydot-comcompanies.Answer:TrueDifficulty:EasyPa

2、geReference:93AACSB:Useofinformationtechnology2.Aretailerisasalesintermediary,asellerthatoperatesbetweenmanufacturersandcustomers.Answer:TrueDifficulty:EasyPageReference:93AACSB:Useofinformationtechnology3.Consumerelectronics,includingcellphonesales,arethelargestcategoryofonlineret

3、ail.Answer:FalseDifficulty:EasyPageReference:95AACSB:4.JewelrysalesovertheInternetisjustbeginning,butcouldbeoneofthetopsellersontheInternetinthenearfuture.Answer:FalseDifficulty:MediumPageReference:96AACSB:5.Offlinetransactionsaresomewhatinfluencedbyresearchconductedonline,withappr

4、oximatelyone-thirdofonlineshoppersreportingthattheyusedtheInternettoresearchandinfluencetheirofflineshoppingchoices.Answer:FalseDifficulty:MediumPageReference:97AACSB:Chapter3RetailinginElectronicCommerce:ProductsandServices191.Evidenceindicatesthatthebasicprinciplesthatapplytoreta

5、ilsuccessdonotapplytoe-tailsuccess.Answer:FalseDifficulty:EasyPageReference:98AACSB:Useofinformationtechnology2.Offeringqualitymerchandiseatgoodprices,coupledwithexcellentservice,andcross-channelcoordinationandintegrationinwhichcustomerscanalmostseamlesslyoperatebetweentheonlineand

6、physicalenvironmentsofabusinessarealsoimportantelementsinsuccessfule-tailing.Answer:TrueDifficulty:EasyPageReference:98AACSB:Reflectivethinking3.Goodswiththefollowingcharacteristic—guaranteeprovidedbyhighlyreliableorwell-knownvendors—areexpectedtofacilitatehighersalesvolumes.Answer

7、:TrueDifficulty:MediumPageReference:98AACSB:4.Abusinessmodelisananalysisoftheorganization’scustomersand,fromthat,adiscussionofhowthatorganizationwillachieveprofitabilityandsustainabilitybydeliveringgoodsandservicestothosecustomers.Answer:TrueDifficulty:MediumPageReference:99AACSB:U

8、seofinformationtechnology5