EC课本题库-2008版ec08_tif_ch18

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1、Chapter18SocialNetworksandIndustryDisruptorsintheWeb2.0Environment19Chapter18SocialNetworksandIndustryDisruptorsintheWeb2.0EnvironmentTrue-FalseQuestions1.WikipediaisthelargestfreeonlinepopculturecollaborativeencyclopediathatWeb2.0communitieshavecreated.Answer:

2、TrueDifficulty:EasyPageReference:807AACSB:Useofinformationtechnology2.WithWeb2.0,therearesecurityproblemsandseriousconcernsregardingthequalityandintegrityofuser-createdcontentontheWeb.Answer:TrueDifficulty:MediumPageReference:808AACSB:Useofinformationtechnology

3、3.OneofthemajorphenomenaofWeb2.0istheemergenceandriseofblogs.Answer:FalseDifficulty:MediumPageReference:810AACSB:Useofinformationtechnology4.Thekeyfeatureofmasssocialmediaisthatpeoplecontrolthemratherthanorganizationsandthird-personvoiceisdiscouraged.Answer:Tru

4、eDifficulty:EasyPageReference:810AACSB:Useofinformationtechnology5.One-waymarketingandadvertisingandcommand-and-controlmanagementaretypicalexamplesofpull-basedsystems,andnowhereasefficientaspushsystems.Answer:FalseDifficulty:MediumPageReference:811AACSB:Useofin

5、formationtechnologyChapter18SocialNetworksandIndustryDisruptorsintheWeb2.0Environment191.Acharacteristicofallsocialmediaiscentralizationinsteadofdistribution.Answer:FalseDifficulty:EasyPageReference:811AACSB:2.Companiesthatintroduceasignificantchangeintheirindu

6、stries,thus,causingdisruptioninbusinessoperationsarereferredtoasdisruptors.Answer:TrueDifficulty:EasyPageReference:811AACSB:Reflectivethinking3.Likepreviousgeneral-purposeITplatforms,theWebisfundamentallycomputing-oriented.Answer:FalseDifficulty:EasyPageReferen

7、ce:812AACSB:Useofinformationtechnology4.ThehyperlinkistheintrinsicunitofthoughtontheWeb.Answer:FalseDifficulty:EasyPageReference:812AACSB:5.Asearchengineisbasicallyadocumentretrievalsystemdesignedtohelpfindinformationstoredonacomputersystem,suchasontheWeb,insid

8、ecorporateorproprietaryfiles,orinapersonalcomputer.Answer:TrueDifficulty:MediumPageReference:814AACSB:6.ThesearchwarisabouttheInternetadvertisingdollars.Answer:TrueDifficult