EC课本题库-2008版ec08_tif_ch14

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1、Chapter14E-CommerceStrategyandGlobalEC21Chapter14E-CommerceStrategyandGlobalECTrue-FalseQuestions1.Strategiesarebasedonperformanceindexesthatareusedastargetsandmeasuresofsuccess.Answer:TrueDifficulty:EasyPageReference:640AACSB:Useofinformationtechnology2.Anorganizationalstrategyisadetailedplanf

2、orhowabusinessisgoingtoaccomplishitsmission,whatitsgoalsshouldbe,andwhatplansandpoliciesitwillneedtoaccomplishthesegoals.Answer:FalseDifficulty:EasyPageReference:640AACSB:3.Anycontemporarystrategy-settingprocessmustincludetheInternet.Answer:TrueDifficulty:EasyPageReference:640AACSB:Reflectiveth

3、inking4.InPorter’sview,themajorityoftheInternet’simpactsonthefivecompetitiveforceshavebeenpositive.Answer:FalseDifficulty:MediumPageReference:640AACSB:Reflectivethinking5.Researchershavesuggestedthatmoreextensivestrategicinformationsystemsplanninginanuncertainenvironmentproducesgreaterplannings

4、uccess.Answer:TrueDifficulty:MediumPageReference:641AACSB:Chapter14E-CommerceStrategyandGlobalEC211.Nomatterhowlargeorhowsmalltheorganization,thestrategicplanningprocessforcescorporateexecutives,acompany’sgeneralmanager,orasmallbusinessownertoassessthecurrentpositionofthefirm,whereitshouldbe,an

5、dhowtogetfromheretothere.Answer:TrueDifficulty:EasyPageReference:641AACSB:2.Inthestrategyinitiationphase,theorganizationexaminesitself,itsenvironment,andthepotentialcontributionthattheInternetandotheremergingtechnologiescanmaketothebusiness.Answer:TrueDifficulty:EasyPageReference:641AACSB:Useof

6、informationtechnology3.Avaluepropositionisactuallyafinancialstatementthatsummarizestheannualrevenueandprofittargets.Answer:FalseDifficulty:MediumPageReference:641AACSB:Useofinformationtechnology4.ThetwomajorandsuccessfulInternet-basedbusinessesGoogleandeBayhavesimilarcorecompetencies.Answer:Fal

7、seDifficulty:MediumPageReference:642AACSB:Useofinformationtechnology5.SWOTanalysisisonemethodforscanningthebusinessenvironmenttocollectandinterpretrelevantinformationaboutdirectcompetitors,indirectcompetitors,andpotentialcompetito