跨文化国际交流案例分析.ppt

跨文化国际交流案例分析.ppt

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时间:2020-06-11

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1、Casestudy1E1102IndianbusinessmenarriveinInnerMongoliatosignadealwithlocalcompany.Toexpresstheirwelcome,thecompanyinvitesthemforasumptuousdinnerincludingthelocalspeciality;awholecalfroast.Uponseeingthis,theIndianstartcryingandcannotcalmdown.Intheend,theChinesehostshavetotake

2、themtothelocalmentalhospital.ButovernighttheIndianescapethroughthewindowandvanishwithoutatrace...CaseIntroductionProblemsIgnoretheculturedifferencesbetweenChinaandIndia.TheChinesehostsmisunderstandIndianbusinessmenandtakethemtothelocalmentalhospital.Bothofthemhaven'tgetawel

3、lknownoftheircustomsresultinIndianbusinessmenvanishwithoutatrace.ExplainationsFirst,foodculturaldifferences:mostofIndianareHindu,cattlehasangreatimportanceontheirheartandtheyregarditasGod.Eatingcattleistheirtaboo.However,InnerMogoliamainlyeattingcattleandsheep.Second,Chines

4、ehostsshoudn'tprepareawholecalfroast,whichleadtoIndianbusinessmencryingandcannotcalmdown.ExplainationsThird,ChinesetakethemtolocalmentalhospitalwithoutobtainningIndianagreements,butIndianalsonotexplaintothehostswhytheyaresadandwhataretheirtaboos.Finally,TheInnerMongoliacomp

5、anydidn'tdoawellreserchonIndianculture.Moreover,Indianbusinessmendidn'texpresstheirthoughtsdirectlytoChinesehosts.SolutionsForHosts:beforedoingabusinesswithforeigncompany,youmustclearlyknowtheculturaldifferencesandrespecttheirculture.Preparingaconsiderateservicesforyourtrad

6、epartner.Besides,ontheunknownoccasions,donotmakedecisionsbyyourownidea.Ifyouhavedoubts,youneedtoasktheoppositeside'opinionsfirst.What'smore,showingyourhospitalityinarightway.SolutionsForIndianBusinessmen:WhentheycometoInnerMogoliadobusiness,theymustknowtheirdietaryhabitsand

7、understoodtheirratherthancrying,thebestwayistoremindthemyourtaboos,whichcanavoidtobetakentomentalhospital.Inaddition,havingawellcommunicationbeforebeginningtosignadeal.ConclusionItisverycommonthathavingcrossculturecooperationinnowadayssociety,apleasantandsmoothcooperationis

8、veryimportantforcompany.Fromthiscase,wemustlearnfromthat:respectculturaldifference

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