电子商务英语 ECommerce English PPT 课件 .ppt

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1、7/28/20211Warm-upBackgroundInformationWordStudy&TextAnalysisExercises7/28/20212Warm-upDiscussthefollowingquestionswithyourclassmates:Whatdoesmarketingmeaninbusinessoperations?Listtasksofmarketinginyouropinion,andthinkabouttheadvantagesoftheInternetinthemarketingprocess.7/

2、28/20213BackgroundInformationInternetmarketing即网络营销，是指借助计算机网络、数据通信技术来实现营销目的的活动。网络营销的英文名称有多种，如Internetmarketing,networkmarketing,e-marketing,cybermarketing等，本单元统一使用Internetmarketing。7/28/20214TextAnalysisABriefIntroductiontoInternetMarketing[1]Imaginebeingabletotapintotheglobalm

3、arketplacefromyourhomeoroffice.Imaginereachingmanycustomers,quicklymeasuringtheresultsofyourmarketingefforts,andhavingtheabilitytoreadilyandcost-effectivelyadapttochangesinthemarketplace,allwiththeclickofamouse.(译文)TheInternetnowmakesthesepossible.Andasmorebusinessesgoonline,th

4、eInternet’sinfluenceonmarketinggrowssignificantlyeachyear.ManybusinessesaremarketingtheirproductsandservicesonlinethroughInternettools.Internetmarketingcanbeatime-andcost-savingsupplementtoyouroverallmarketingstrategy.(译文)7/28/20215TextAnalysisWhatisInternetMarketingInternetmar

5、ketingisthecomponentofmarketingthatdealswiththeplanning,pricing,promotion,anddistributionofyourproductsandservicesonline.(译文)GoodInternetmarketingstrategiesclearlycommunicateacompany’suniquesellingproposition.Internetmarketingstrategiesinclude(butnotlimitedto)Websitedesignandco

6、ntent,searchengineoptimization[2],reciprocallinking,onlineadvertisingande-mailmarketing.(译文)7/28/20216TextAnalysisTheBenefitsofInternetMarketingTheInternetisthewidestchannelofcommunicationavailabletobusinesses.Itcanhelpleveltheplayingfieldforbusinessesthatseektocompeteinlargema

7、rkets.(译文)7/28/20217TextAnalysisInternetmarketingofferstheopportunityforincreasedcommunicationwithyourtargetmarketthroughtechniquessuchasinteractiveWebsite,onlinesurvey,e-mail,newsgroupandblog.(译文)TheInternetallowsyoutocollectimmediatefeedbackfromyourcustomerswithlittleexpense.

8、7/28/20218TextAnalysisPrintmarketingmaterialsareexpens