电子商务英语_E-Commerce_English_PPT_课件_Unit__2

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1、Unit2ElectronicCommerce8/30/20211Warm-upBackgroundInformationWordStudy&TextAnalysisTheKeytoExercises8/30/20212Warm-upDiscussthefollowingquestionswithyourclassmates:WhatarethedifferencesbetweenECmodelsandtraditionalbusinessmodels?Whichonedoyoupref

2、er,traditionalmodelsorECmodels?Why?8/30/20213BackgroundInformation电子商务是一场风靡全世界的革命，改变着我们的交易方式、购物方式甚至思维方式。Internet使电子商务飞速发展，为企业和消费者带来了很多商机和便利。8/30/20214《电子商务世界》是中国电子商务协会唯一指定会刊，内容全面关注与人们生活工作密不可分的电子商务应用，栏目包括：资讯、评论、封面故事、对话、淘金路（故事、创业、营销）、诚信、支付、企业、安全、硬件、人才、消费

3、、生活等。生动的故事、详实深入的报道，让人们感受到电子商务带来的变革，带领人们走入电子商务时代，帮助人们利用电子商务来挖掘获取商机。BackgroundInformation8/30/20215TextAnalysisABriefIntroductiontoElectronicCommerceElectronicCommerceandElectronicBusiness[1]Manypeoplethinktheterm“electroniccommerce”(EC)meansshoppingonth

4、eInternet.However,electroniccommercealsoincludesmanyotheractivities,suchasbusinessestradingwithotherbusinessesandinternalprocessesthatcompaniesusetosupporttheirbuying,selling,hiring,planningandotheractivities.(译文)8/30/20216TextAnalysisSomepeopleusethet

5、erm“electronicbusiness”(EB)whentheyaretalkingaboutelectroniccommerceinthebroadersense.Mostpeopleusetheterms“electroniccommerce”and“electronicbusiness”interchangeably.Inthisbook,theterm“electroniccommerce”(EC)isusedinitsbroadestsenseandincludesallbusine

6、ssactivitiesconductedbyelectronicdatatransmissiontechnologies.(译文)8/30/20217TextAnalysisClassificationofECAcommonclassificationofECisbythetypesofentitiesparticipatinginthebusinessprocesses.(译文)ThefollowingtypesofEC[2]arecommonlydistinguished.8/30/20218

7、TextAnalysisBusiness-to-business(B2B).AlloftheparticipantsinB2BECareeitherbusinessesorotherorganizations.(译文)MostofECtodayisofthistype.ItwillbecomethemaintrendofECjudgingfromitsdevelopment.8/30/20219TextAnalysisBusiness-to-consumer(B2C).B2CECmeansretai

8、ltransactionsofproductsorservicesfrombusinessestoindividualshoppers.(译文)B2CECisalsocallede-tailing.ThisiswhatmostpeoplethinkECisabout.8/30/202110TextAnalysisConsumer-to-consumer(C2C).InC2CEC,consumerstransactdirectlywitheachother.Themos