高中英语 赞成广告论(The Case for Advertising)作文素材.doc

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1、赞成广告论(TheCaseforAdvertising)Moneyspentonadvertisingismoneywellspent.Itassistsarapiddistributionofgoodsatreasonableprices.Itdrawsattentiontonewideasandsohelpsenormouslytoraisestandardsofliving.　　Byhelpingtoincreasethedemandforgoods,itincreasesthenumberofworkersneededtosupplythego

2、odsand,therefore,providesemployment.Ithelpstopayformanyservices.Withoutadvertisements,yourdailynewspaperwouldcostadollarormore,thepriceofyourtelevisionlicensewouldneedtobedoubled,andtravelbybuswouldcostmore.Perhapsmostimportantofall,advertisinghelpstokeepupthequalityoftheproduct

3、sandservicesyoubuy.Noregularadvertiserdareofferaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.　　Hewillnotdosoforong;forthepublichasthegoodsensenottobuythepoorualityarticlemorethanonce.IfIseeanarticleadver

4、tised,itsthesurestproofIknowthatthearticledoeswhatisclaimedforit,andthatitisofgoodvalue.ThereisonemorepointIfeelIoughttotouchon.Recently,Iheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Thisishair-splitting.Ofcourseadver

5、tisingseekstopersuade.Ifitonlygaveinformation,advertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.　　lampreparedtomakejustoneadmissiontotheopponentsofadvertising.Noteveryadvertisementisagoodone.Someadvertisementsares

6、illy.Somearepointlessthoughnotverymany.Pickupthenearestmagazineornewspaperandcounttheadvertisementsthatreallyoffendyou.Andthencounttheadvertisementsthat,insomedegree,interestyou,orgiveyoupleasure.Andbehonest!1用心爱心专心