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1、Theproductthathasgiventheworlditsbest-knowntastewasborninAtlanta,Georgia,onMay8,1886.HistoryofCocaColaDr.JohnStithPemberton,alocalpharmacist,producedthesyrupforCoca-Cola,andcarriedajugofthenewproductdownthestreettoJacobs'Pharmacy,whereitwassampled,pronoun
2、ced"excellent"andplacedonsaleforfivecentsaglassasasodafountaindrink.Dr.John.PembertonBasicInformationChinesenameCarbonatedprincipalrawmaterialCarbonatedwatersyrup,sugarcaramel-coloredphosphatespicesConsumptionofefficacyQuenchthirstAddedsugarStoragemethodr
3、oomtemperatureForeignnamescocacolaorcokeWhetherthepreservativepreservativeAppropriatecrowdyoungpeopleessentialnutrientsugaranothernamerThecokesideeffectnosideeffectProductfirstnewspaperadforCoca-ColasoonappearedinTheAtlantaJournal,invitingthirstycitizenst
4、otry"thenewandpopularsodafountaindrink."Hand-paintedoilclothsignsreading"Coca-Cola"appearedonstoreawnings,withthesuggestion"Drink"addedtoinformpassersbythatthenewbeveragewasforsodafountainrefreshment.Duringthefirstyear,salesaveragedamodestninedrinksperday
5、.TheCoca-ColaCompanyBackgroundInordertocelebrateTheSpringFestival.We'replantopromoteourproductbrandandawareness.Weaimatallagesofconsumers.CustomersOurtargetistoarousecustomersinterestsandattentionthirsts,andattractthemtobuyourproducts,sothatwecanmakemorep
6、rofits.PromotionplansSloganTimeLocationAdvertisingPromotionprocessSlogan“Delicious!Refreshing!Exhilarating!Invigorating!（美味！怡神！愉悦!畅快！）”“Coca-ColaRevivesandSustains（可口可乐，唤醒活力，持久畅快）”“RefreshYourself!（怡神畅快）”TimeJan.1st2015-Jan.3rdLocationWalmartSquareAdverti
7、singLeaflets/poster/internet/off-airballoon/banners/mouthtomouthPromotionprocessWereadytousecouponanddrawalotteryorraffle.Boys&GirlsClubsofAmericaandCoca-Cola: 70YearsofPartnership By:KathleenAtanasoff
8、Apr11,2016FormorethanhalfofCoca-Cola’sexistence,theco
9、mpanyhasinvestedinAmerica’syouththroughtheBoys&GirlsClubsofAmerica.Thisyearmarksthe70thanniversaryofthishistoricpartnership.Theend......
