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《Coca Cola SWOT Analysis 2014 可口可乐SWOT分析》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、SWOTANALYSISOFCOCACOLACOMPANY(2014)SWOTANALYSIS(2014)SwotStandsforstrength,weakness,opportunitiesandthreats.Swotanalysisisanoverallevaluationofacompanycurrentstatebylookingatitsstrength,weakness,opportunitiesandthreats.Swotanalysisisconsideredtobeasourceofinformationfo
2、rstrategicplanningwhichaimstodevelopfullawarenessofthecompanysituationthatwillhelpinstrategicplanninganddecisionmakingofthecompany.COCACOLACOMPANYPROFILETheCoca-ColaCompanyisaglobalcompanywithsomeoftheworld'smostwidelyrecognizedbrandsItisthelargestnonalcoholicbeveragec
3、ompanyintheworldwithover550brandnamesofferinginover200countries;theyproduceeverythingthatisoffoodandbeveragesincludingtea,orangejuice,energydrinkssuchasmonster,sportsenergydrinksandcarbonateddrinksThecompanywasborninAtlanta,Georgiain1886byDrJohnsPembertonwhoistheinvent
4、oroftheCoca-Colabeverage.Thebrandnameandlogoofthe“Coca-cola”wassuggestedbyDrPemberton’sbookkeepercalledFrankRobinson.SomeoftheCoca-ColabrandsareproducedandsoldworldwidelikeSpriteandFanta,whilesomebrandsareproducedandsoldforspecificcountries,ForexampleAmbasa isa milk-ba
5、sedsoftdrinksoldby TheCoca-ColaCompany in Japan.Coca-ColaalsooperatesonfranchisebusinessinwhichitproducessyrupforbeveragesthataresoldtoitsfranchiseeindifferentcountriesthatproduceCoca-Colaproducts.NameCoca-ColaCompanyLogoIndustriesServedFoodandbeveragesTargetgroupAllag
6、egroupfromkidstoadultsPositioningoftheproductAbeveragebrandfortheentirefamilyGeographicalareasservedWorldwideHeadquartersU.S.A,Atlanta,GeorgiaCurrentCEOMuhtarKentRevenue$48.01billion(2012)Profit$9.01billion(2012)Employees146,200(2012)Estimatedconsumerservingperday1.5bi
7、llionAssociates90500worldwideMissionTorefreshtheworld,Toinspiremomentsofoptimism.SOMEOFTHECOCA-COLABRANDSSTRENGTHSStrengthsarefeaturesofthebusinessthatprovideanadvantageoverothersintheindustry.Itincludesorganizationalcapabilitiessuchasprocessingcapabilities,financialre
8、sources,Productsandservicesandcustomerlocality.Coca-Colacompanystrengthincludethefollowing1.BRANDRECOGNITIONANDREPUTA
