coca cola vs pepsi(简化版)

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1、cocacolaorpepsiLet’splayagame!茶研工坊冰爽茶原叶绿茶、红茶果粒橙VS纯果乐雪碧VS醒目VS激浪VS七喜美年达VS芬达VS酷儿冰露VS活森水VS冰纯水佳得乐Whichcokedoyouprefer?Inventedin1886andstillgoingstrongtoday-thehistoryoftheworld'sfavouritedrink——Theglobaldrinkhistoryandculturecompetitionproduct1886-1892：AtlantaBeginnings1

2、893-1904：BeyondAtlanta1905-1918：Safeguardingthebrand1919-1940：TheWoodrufflegacy1941-1959：Thewaranditslegacy1960-1981：Aworldofcustomers1982-1989：DietCokeandnewCoke1990-1999：Newmarketsandbrands2000-Now：……HistoryofBrandculturepassion:vigorandhappinessLeadership:thecoura

3、getoshapeabetterfutureIntegrity(正直、诚实):berealAccountability（负责任）:ifitistobe,it'suptomeCollaboration（协作、合作）:leveragecollectivegeniusInnovation:seek,imagine,create,delightQuality:whatIdo,Idowell.Inventedin1898andstillyoungintheworldofdrink…….----Theuniversaldrinkhistor

4、yandcultureproductcompetitionBorn:1898-8-281977:begintomarchtowardsKFC,Pizza-hut,TacoBellandsoon1997:separatepepsifromthechiefcompanyandfocusonhisowndevelopment.1923:declarebankruptcy1931:purchasedbyLoft1982:pepsigointoChinaToday:westillmovingonandtrytobecomebetterPa

5、ssion:youngandchangeLeadership:wejustfocusontheresultsslogan:askofmore(渴望无限）Color:blueLogo:gainmostinlife（从生活中得到最多）coreproductIngredients(配料)1.Carbonatedwater2.sugar(sucroseorfructosedependingoncountryorigin)3.Caffeine4.Phosphoricacid（磷酸）.Caramel（焦糖）5.Naturalflavouri

6、ngsIngredients:JustlikeCocaColawinwinwinwinwinwinInterestingadsSlogans1886—DrinkCoca-Cola1929—ThePausethatRefreshes1959—BeReallyRefreshed1963—ThingsGoBetterWithCoke.（心旷神怡万事胜意）1969—It’stheRealThing1976—Cokeaddslife（可口可乐添情添趣）1982—CokeIsIt!（就是可口可乐）1986Red,White&You(forC

7、oca-ColaClassic)1988—Can‘tbeatthefeeling（挡不住的感觉）r1990—YouCan’tBeattheRealThing1993—AlwaysCoca-Cola（永远是可口可乐）2000—Coca-cola.Enjoy2001—LifeTastesGood2003—Coca-cola...real2005—MakeItReal2006—TheCokeSideofLife（生活中的可乐一面）1898:fresh,tasty,pepsi1906:naturaldrink----pepsi1910:

8、pepsi,makeyoufine1932:sameprice,doubleenjoyment1940:pepsi,belongstoyou1975:pepsi,decidebyyourfeeling1998:Thechoiceofanewgeneration2