市场营销,4P 眼镜营销,.ppt

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1、teamintrductionBety41005743Fly41005546Kite41005740Rodman41006603Jack41006405Perry41005623TrademarkCompanynamenewvisionSlogan:LetyoursightlikelightningIfyouuseityouwillbecomeattractiveTheadvantageofourglassesisthatifyouwearourglassesyoucanbecomeattractiveandcha

2、rm.PleaseenjoythenameofourproductLightningglasses220250300320380400Hyperopiaandmyopiacanbecorrected350200--500500480600developmentstrategyglassesenterprisedevelopmentdistributionchannelsstrategydevelopmentstrategyInsistedthatmakeyoureyesbrighterandmorebeautifu

3、l.highquality,lowprice.enterprisecultureprovidequalityserviceappropriatepricehighqualityproductsappropriatechannelsThroughthepropersaleschannelSenttheinformationStimulatecustomers’purchasedesireandinterestsatisfytheirneedspromotetherealizationofthepurchasebeha

4、viorglassesenterprisedevelopmentaccordingtodifferentglassesstages,wewilltakeadifferentchannelstrategy.lesssize,lesspersonnelmanagement,lesscostbuildingafewopticalshopsonlyinthetargetmarket.ventureperiodEstablishmoreSpecialtyChainStoreinthecityEstablishfixedoff

5、icefieldsetupdifferentfunctionaldepartmentsgrowthstageDepartmentsMarketing(市场部)Finance(财务部)Logistics(外流部)Planning(企划部)CustomerService(客户服务部)MinistryofPersonnel(人事部)maturitystageLargerenterprisesetuptheglassesenterprisebranchinthecountryWeareinearlystagesnowset

6、upproduction,officeandsalesbusinessplaceEstablishmarketingsystemopenandoccupythemarketChoiceofdistributionchannelsstrategyOurcompanyconsumerscustomer1customer2customer3customer4Promotionactivity