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1、Situation&DevelopmenttrendofChineseenergybeverageDefinition：InChina,Energybeverageisspecifyasbeverageaddingtheacertainofenergycompositions(orfunctionalfoodadditive).Itcouldnotonlyallaydrinkers’thirstbutalsohasacertainfunctinalforhealthcareorresistthedisease.Energybeveragewas
2、becamingasakindoffashionnow.FirstChapter:Thepresentsituationofenergybeverageindustryinourcountry1.Thebrand&presentdeveopmentofenergybeverageindurstry2.Marketsale3.Presentsituationofenergybeverageconsumptionindustry1.Thebrand&presentdeveopmentofenergybeverageindurstry.Through
3、tthe20yearsdevelopment,energybeveragehasgotahugemarketinourcountry,producttypeisincreasinglikebrandredbull,Mizone,vitaminwaterect.Energydrinkcoudadjustthehumanbodyinacertainrange,itcontainsmanyhealthcarefunctionofthirst–quenching,balanceorganismfunction,enhanceimmunityect.No
4、wvariouskindsofbeveragehasbecomedailyneedsamongtheyoungperson,andenergybeverageismorepopular.Inrecentyears,thetypeofenergybeverageisincreasingeveryyearinChina.Marketcompetitionismoreactiveandprosperous.Theoverallgrowthrateofenergybeverageis29%in2008.2011growthratereachto34%.
5、Energybeverageisgrowthingrapidinourcountry,typeincreasecontinuously,categoryfurtherplenty,itprsentahighgrowthstage.In2012,ourcountryChinawillbecomethelargestcountryforworld’sbeverageconsumption,amongthemenergybeverageistheonewhichwithbigpotential.2.Marketsale2010,Ourcountrye
6、nergybeveragemarketscaleupto8.8billionRMB.Attheendof2011,marketscaleisnearto10billonRMB.Inthefirstquarterof2012,ourcountryenergybeveragemarketscaleis5billonRMB.Itisexpectedtoexceed12billonRMBthroughtheallyearof2012.Thecapabilityof2012isupto2.8milliontons.2016,thecapabilitywi
7、llbeyondof4milliontons.3.PresentsituationofenergybeverageconsumptionindustryComparewithdevelopedcountries,theaverageconsumptionofenergybeverageisonly0.5kgseachyearinChina.It’sfarfromworld’saveragelevel7kgs.SoChineseenergybeveragemarketistremendous.SecondCapital:ConsumptionMa
8、rketanalysisofChineseenergybeverage1.Consumptionmarketanalysisofenergybever
