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1、Situation&DevelopmenttrendofChineseenergybeverageDefinition：InChina,Energybeverageisspecifyasbeverageaddingtheacertainofenergycompositions(orfunctionalfoodadditive).Itcouldnotonlyallaydrinkers’thirstbutalsohasacertainfunctinalforhealthcareorresistthedisease.Energybeverage
2、wasbecamingasakindoffashionnow.FirstChapter:Thepresentsituationofenergybeverageindustryinourcountry1.Thebrand&presentdeveopmentofenergybeverageindurstry2.Marketsale3.Presentsituationofenergybeverageconsumptionindustry1.Thebrand&presentdeveopmentofenergybeverageindurstry.T
3、hroughtthe20yearsdevelopment,energybeveragehasgotahugemarketinourcountry,producttypeisincreasinglikebrandredbull,Mizone,vitaminwaterect.Energydrinkcoudadjustthehumanbodyinacertainrange,itcontainsmanyhealthcarefunctionofthirst–quenching,balanceorganismfunction,enhanceimmun
4、ityect.Nowvariouskindsofbeveragehasbecomedailyneedsamongtheyoungperson,andenergybeverageismorepopular.Inrecentyears,thetypeofenergybeverageisincreasingeveryyearinChina.Marketcompetitionismoreactiveandprosperous.Theoverallgrowthrateofenergybeverageis29%in2008.2011growthrat
5、ereachto34%.Energybeverageisgrowthingrapidinourcountry,typeincreasecontinuously,categoryfurtherplenty,itprsentahighgrowthstage.In2012,ourcountryChinawillbecomethelargestcountryforworld’sbeverageconsumption,amongthemenergybeverageistheonewhichwithbigpotential.2.Marketsale2
6、010,Ourcountryenergybeveragemarketscaleupto8.8billionRMB.Attheendof2011,marketscaleisnearto10billonRMB.Inthefirstquarterof2012,ourcountryenergybeveragemarketscaleis5billonRMB.Itisexpectedtoexceed12billonRMBthroughtheallyearof2012.Thecapabilityof2012isupto2.8milliontons.20
7、16,thecapabilitywillbeyondof4milliontons.3.PresentsituationofenergybeverageconsumptionindustryComparewithdevelopedcountries,theaverageconsumptionofenergybeverageisonly0.5kgseachyearinChina.It’sfarfromworld’saveragelevel7kgs.SoChineseenergybeveragemarketistremendous.Second
8、Capital:ConsumptionMarketanalysisofChineseenergybeverage1.Consumptionmarketanalysisofenergybever
