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ID:55506452
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页数:5页
时间:2020-05-15
《《战略管理》期末复习资料.doc》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、《战略管理》期末复习资料——英文版,大题目1.战略管理在现代企业中为什么变得很重要?Researchindicatesthatorganizationsthatengageinstrategicmanagementgenerallyoutperformthosethatdonot.Theattainmentofanappropriatematchorfitbetweenanorganization'senvironmentanditsstrategy,structure,andprocesseshaspositiveeffectsontheorgani
2、zation'sperformance.Afirmcannotaffordtofollowintuitivestrategiesonceitbecomeslarge,haslayersofmanagement,oritsenvironmentchangessubstantially.Astheworld'senvironmentbecomesincreasinglycomplexandchanging,strategicmanagementisusedbytoday'scorporationsasonewaytomaketheenvironmentmo
3、remanageable.2.企业能否同时采用成本领先战略和差异化战略,为什么?MichaelPorterarguesthatabusinessunitwhichisunabletoachieveoneofthecompetitivestrategiesislikelytobe"stuckinthemiddle"ofthecompetitivemarketplacewithnocompetitiveadvantage.Thatunit,accordingtoPorter,isdoomedtobelow-averageperformance.Resear
4、chbyGregDessandPeterDavisaswellasbyRodWhite,suggestshowever,thatthismaynotbethecase.Examplescanbefoundofbusinesseswhichhavebeenabletojointlyfollowoveralllowcostandhighqualitydifferentiationstrategies.JapanesecompaniessuchasToyotainautomobilesandMatsushitainconsumerelectronicsare
5、goodexamples.TheirofferoflowpriceandhighqualitycreatedseriousproblemsforthosecompaniesfollowingonlyonecompetitivestrategyintheU.S.3.在全球环境下,资源基础观对战略管理有什么关联性?Theresource-basedviewofthefirmisanattempttobringattentiontotheimportanceofacorporation'sresourcesinstrategicmanagement.Asno
6、tedinthetext,expertsontheresource-basedviewsuggestthatdifferencesinperformanceamongcompaniesmaybeexplainedbest,notthroughdifferencesinindustrystructureidentifiedbyindustryanalysis,butthroughdifferencesincorporateassetsandresourcesandtheirapplication.Theresource-basedviewofthefir
7、miscompatiblewiththetraditionalconceptsofS.W.O.T.anddistinctivecompetencepopularinthefieldsincethe1960s.Theonlydangerwiththeresource-basedapproachisthatpeoplemaygooverboardagainandtendtoputtoomuchemphasisoninternalfactorsandnotenoughonexternalfactors.Nevertheless,theideathatthed
8、urabilityandimitabilityofcorporateresourcesdete
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