05级《广告学》教学大纲

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1、蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅芇薁袀芁膃薀羃肃蒂薀蚂袆莈蕿螅肂芄蚈袇袅膀蚇薆肀肆蚆虿袃蒅蚅袁膈莁蚄羃羁芇蚄蚃膇膃蚃螅罿蒁蚂袈膅莇螁羀羈芃螀蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅芇薁袀芁膃薀羃肃蒂薀蚂袆莈蕿螅肂芄蚈袇袅膀蚇薆肀肆蚆虿袃蒅蚅袁膈莁蚄羃羁芇蚄蚃膇膃蚃螅罿蒁蚂袈膅莇螁羀羈芃螀蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅

2、聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅芇薁袀芁膃薀羃肃蒂薀蚂袆莈蕿螅肂芄蚈袇袅膀蚇薆肀肆蚆虿袃蒅蚅袁膈莁蚄羃羁芇蚄蚃膇膃蚃螅罿蒁蚂袈膅莇螁羀羈芃螀蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅芇薁袀芁膃薀羃肃蒂薀蚂袆莈蕿螅肂芄蚈袇袅膀蚇薆肀肆蚆虿袃蒅蚅袁膈莁蚄羃羁芇蚄蚃膇膃蚃螅罿蒁蚂袈膅莇螁羀羈芃螀蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅

3、芇薁袀芁膃薀羃肃蒂薀蚂袆莈蕿螅肂芄蚈袇袅膀蚇薆肀肆蚆虿袃蒅蚅袁膈莁蚄羃羁芇蚄蚃膇膃蚃螅罿蒁蚂袈膅莇螁羀羈芃螀蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅芇薁袀芁膃薀羃肃蒂薀蚂袆莈蕿螅肂芄蚈袇袅膀蚇薆肀肆蚆虿袃蒅蚅袁膈莁蚄羃羁芇蚄蚃膇膃蚃螅罿蒁蚂袈膅莇螁羀羈芃螀蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅芇薁袀芁膃薀羃肃蒂薀蚂袆莈蕿螅肂芄蚈袇袅膀蚇薆肀肆蚆虿袃蒅蚅袁膈莁蚄羃羁芇

4、蚄蚃膇膃蚃螅罿蒁蚂袈膅莇螁羀羈芃螀蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅芇薁袀芁膃薀羃肃蒂薀蚂袆莈蕿螅肂芄蚈袇袅膀蚇薆肀肆蚆虿袃蒅蚅袁膈莁蚄羃羁芇蚄蚃膇膃蚃螅罿蒁蚂袈膅莇螁羀羈芃螀蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅芇薁袀芁膃薀羃肃蒂薀蚂袆莈蕿螅肂芄蚈袇袅膀蚇薆肀肆蚆虿袃蒅蚅袁膈莁蚄羃羁芇蚄蚃膇膃蚃螅罿蒁蚂袈膅莇螁羀羈芃螀蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃

5、衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅芇薁袀芁膃薀羃肃蒂薀蚂袆莈蕿螅肂芄蚈袇袅膀蚇薆肀肆蚆虿袃蒅蚅袁膈莁蚄羃羁芇蚄蚃膇膃蚃螅罿蒁蚂袈膅莇螁羀羈芃螀蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅芇薁袀芁膃薀羃肃蒂薀蚂袆莈蕿螅肂芄蚈袇袅膀蚇薆肀肆蚆虿袃蒅蚅袁膈莁蚄羃羁芇蚄蚃膇膃蚃螅罿蒁蚂袈膅莇螁羀羈芃螀蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁

6、罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅芇薁袀芁膃薀羃肃蒂薀蚂袆莈蕿螅肂芄蚈袇袅膀蚇薆肀肆蚆虿袃蒅蚅袁膈莁蚄羃羁芇蚄蚃膇膃蚃螅罿蒁蚂袈膅莇螁羀羈芃螀蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅芇薁袀芁膃薀羃肃蒂薀蚂袆莈蕿螅肂芄蚈袇袅膀蚇薆肀肆蚆虿袃蒅蚅袁膈莁蚄羃羁芇蚄蚃膇膃蚃螅罿蒁蚂袈膅莇螁羀羈芃螀蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅芇薁袀芁膃薀羃肃蒂薀蚂袆莈蕿螅肂芄蚈袇袅

7、膀蚇薆肀肆蚆虿袃蒅蚅袁膈莁蚄羃羁芇蚄蚃膇膃蚃螅罿蒁蚂袈膅莇螁羀羈芃螀蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅芇薁袀芁膃薀羃肃蒂薀蚂袆莈蕿螅肂芄蚈袇袅膀蚇薆肀肆蚆虿袃蒅蚅袁膈莁蚄羃羁芇蚄蚃膇膃蚃螅罿蒁蚂袈膅莇螁羀羈芃螀蚀膃腿莇袂羆膅莆羄芁蒄莅蚄肄莀莄螆芀芆莃衿肃膂莂羁袅蒀蒂蚀肁莆蒁螃袄节蒀羅聿芈葿蚅羂膄蒈螇膇蒃蒇衿羀荿蒆羂膆芅蒆蚁罿膁薅螄膄肇薄袆羇莆薃薆膂莂薂螈肅芇薁袀芁膃薀