电商o2o模式发展浅析全英文

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1、O2OMode电子商务课程论文题目O2O电商新模式浅析所在院系国际学院专业名称物流管理年级2012级学生姓名李珊学号631226020216指导教师冯檬莹O2OModeAbstractWiththecontinuousdevelopmentofInternettechnology,businessmodelsemergingeraoftransitionfromthetraditionalmodelhasbeensuccessfultoavirtualmode.O2Oe-commercebusinessmodel

2、isemerginginrecentyears,thebusinessmodelofonlineandofflineboundaryblurring,relyingonfull-channelmobileInternetconsumptionisgraduallyforming.O2Omodelproduceschangedpeople'swayoflife,especiallyleisureentertainment,betterenrichpeople'slives,moreeasilymeetpeople'

3、sneeds.Changeandstrategictransformationfrommajorcompanies,theintegrationofonlineandofflineisaninevitabletrend,howtoachieveseamlessonlineandoffline,usingavarietyofmarketingtoolsandmeanstoacceleratetheintegrationofonlineandofflinemarketinghasbecomearesearchhots

4、pots.KeyWords：O2Omode;E-commerce;OnlineandofflineintegrationiO2OModeContentsAbstractiⅠ.Introduction11.1Background11.2PurposeandSignificance21.3LiteratureReview21.3.1Review21.3.2ReviewSummary5II.Generality62.1OverviewsofO2OMode62.2.1Concept62.2.2Origin72.2Char

5、acteristicsoftheO2OMode82.3O2OModeComparedwithOtherModels92.3.1O2OComparedwithB2C,C2CandGroupBuying92.3.2TheAdvantageofO2OModel102.4FourBasicPatternsofO2O112.4.1OnlinetoOffline112.4.2OfflinetoOnline122.4.3OnlinetoOfflinetoOnline122.4.4OfflinetoOnlinetoOffline

6、12Ⅲ.TheDevelopmentStatusofO2OModel133.1DevelopmentStatusofForeignO2O133.2DevelopmentStatusofDomesticO2O133.2.1MarketSizeandUserScale143.2.2DevelopmentDilemma143.2.3DevelopmentStrategies15Ⅳ.TheApplicationofO2OModel174.1O2OModeinTravel174.1.1Definition174.1.2Ch

7、aracteristics184.1.3FactorsAffectingtheDevelopmentofTourismO2OMode194.2CateringO2Omode204.2.1ThreeModesofCateringIndustryO2O204.2.2AdvantagesofcateringO2OModel22Ⅴ.DevelopmentTrendintheFuture245.1Group-buying245.2O2OModeisFlourishing25Conclusion27References28i

8、O2OModeⅠ.Introduction1.1BackgroundAftermorethantenyearsdevelopment,China'se-businesshasenteredarapidgrowth, markettransactionsexceededonetrillionlevel.B2C,C2Ctheseconceptswehavenotunfamil