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1、999感冒灵颗粒广告策划案目录第一部分:市场分析一、市场背景二、二、SWOT营销环境分析.三、消费者分析四、（一）消费者调查特点.（二）消费者喜爱的促销方式（三）现有消费者的消费行为分析（四）现有消费者的态度分析（五）潜在消费者分（六）消费者分析总结.四、产品分析（一）产品特征分析（二）品牌生命周期分析（三）产品分析的总结五、企业和竞争对手的竞争状况分析.（一）企业的竞争对手（二）竞争对手的情况（三）企业与竞争对手的比较六、企业与竞争对手的广告分析第二部分广告策略一、广告目标二、二、品牌规划策略三、目标市场策略四、产品定
2、位策略五、广告诉求策略六、行销组合策略第三部分：广告计划一、广告目标二、广告阶段三、广告表现（一）广告的主题（二）广告媒介·1·勿忘国耻当思国运.抚今追昔,百感化作一念：当苦日子离去的时间越久远,当富日子光临的越急匆,我们心系国家、民族的命运thesamedirectionofrotation90°or180°for;aftereachdiscrotorwhenmeasuringpositionalignmentofthetwohalfcouplingconstant,shouldalsobeintermsofaccur
3、acyandconsistency.Surfacedeviationmeasurement,mustinevery180degreescorrespondingtothetworadiiareequaltoeachotherinordertoeliminateerrorscausedbymovementoftherotor.Onlyasupportbearingoftherotor,WAcouplings,suchastheuseoftemporaryleavetheCenter,shouldpayattentionto
4、keeptherotorinthemeasuringprocessinthecenterofthebearingoilretainingthenestdoesnotchange.Steamoilblock,thereshouldbesufficientclearancebetweentherotorand,inrotorsmakesurerotorisnotontheblockorsealoil.Atthetimeofmeasurement,connectionsarenotallowedbetweentworotors
5、,eachinafreeState.Notallowedincaseofassembledsleeve,Centerworkonthetoothedcoupling.Couplingtoolshouldhaveadequatestiffness,installationmustbesecureandreliable.CouplingCenterusingadialindicator,thetableshouldbeputinprisonandavoidtouching,toensurecorrectmeasurement
6、.Couplingdiscafteraweektoreturntotheoriginalposition,circumferenceofdialgaugereadingshouldbeabletogobacktotheoriginalvalue.Whenmeasuringtheclearanceofend,intothefeelerofthegapshouldnotexceedfouratatime,whenthegapistoolarge,youcanusethegasketwiththefeelergaugemeas
7、urementofgaugeblocksorfinishing.bearingsurface,markupshouldbeinaccordancewiththemountingsupportpads,andretestthethickness.Oncetheliftingcylindermeasurementofsurfaceandinternalcylindersurfaceheightdifference,comparedwiththeoriginalvaluesconfirmthelocation.Internal
8、verticalandhorizontalcylinderunderstatekeyinsertioninstallationcomplexmeasuringcylinderinaxialposition.Bottom第一部分：市场分析一、市场背景近年来，我国OTC（非处方药）的推广、使用正呈现出强劲发展势头。统计表
