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1、西安建筑科技大学华清学院毕业论文外文翻译资料西安建筑科技大学华清学院毕业设计(论文)外文资料翻译院（系）：经贸系专 业：市场营销姓名：王昕学号：0807010129(用外文写)外文出处：Thetechnicalbasisofnetworkmarketing附件：1.外文资料翻译译文；2.外文原文完成日期：2012年3月31日12西安建筑科技大学华清学院毕业论文外文翻译资料ThetechnicalbasisofnetworkmarketingNetworkmarketingisbasedonthetechnologyinfrastructur
2、eofcomputernetworktechnology,asrepresentedbyinformationtechnology.Computernetworksofmoderncommunicationstechnologyandcomputertechnologytotheproductofcombiningitindifferentgeographicregionsandspecializedcomputerequipmentforexternalinterconnectionlinesofcommunicationintoalar
3、ge,powerfulnetworks,thusenablingalargenumberofcomputerscaneasilytransmitinformationtoeachother,sharehardware,software,dataandotherresources.Andnetworkmarketingiscloselyrelatedtothecomputernetworktherearethreetypes:theInternet,ExtranetandIntranet.[Edit]thetheoreticalbasisfo
4、rthenetworkmarketingTheoreticalfoundationofnetworkmarketingisdirectmarketingnetworktheory,networktheoryofrelationshipmarketing,marketingtheoryandnetworksoftwaretointegratemarketingtheory.(A)DirectResponseNetworkMarketingTheoryInternetmarketingasaneffectivedirectmarketingst
5、rategy,networkmarketingthatcanbetestedandmeasurableandcanbeevaluatedandcontrolled.Therefore,thecharacteristicsoftheuseofnetworkmarketing,youcangreatlyimprovetheefficiencyofmarketingandmarketingdecision-makingeffectivenessoftheimplementation.Directmarketingtheoryisthe20thce
6、ntury,oneofthe80'stheconceptofeye-catching.DirectMarketingAssociationoftheUnitedStatesforitsdefinitionis:"aplacetoproduceanymeasurableresponseand(or)usetheStockExchangereachedoneormoreadvertisingmediamarketingsysteminteraction."DirectlyMarketingthekeytothetheorythatnetwork
7、marketingisthatitcanbetested,measurable,canbeevaluated,whichafundamentalsolutiontoevaluatetheeffectofthetraditionaldifficultiesinmarketingandmarketingformorescientificdecision-makingpossible.(B)thenetworktheoryofrelationshipmarketingRelationshipMarketingisagreatimportances
8、ince1990bythemarketingtheory,whichmainlyincludestwobasicpoints:Firstofall,inthemacrolevel
