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1、广州大学毕业设计（论文）夕卜文资料翻译院（系）:经济系专业：市场营销姓名：王迪学号：0056356486外文出处：Thetechnicalbasisofnetwork（用外文写）marketing附件：1.外文资料翻译译文；2.外文原文完成日期：2012年3月31日ThetechnicalbasisofnetworkmarketingNetworkmarketingisbasedonthetechnologyinfrastructureofcomputernetworktechnology,asrepresentedbyinformation
2、technology.Computernetworksofmoderncommunicationstechnologyandcomputertechnologytotheproductofcombiningitindifferentgeographicregionsandspecializedcomputerequipmentforexternalinterconnectionlinesofcommunicationintoalarge,powerfulnetworks,thusenablingalargenumberofcomputersc
3、aneasilytransmitinformationtoeachother,sharehardware,software,dataandotherresources.Andnetworkmarketingiscloselyrelatedtothecomputernetworktherearethreetypes:theInternet,ExtranetandIntranet・[Edit]thetheoreticalbasisforthenetworkmarketingTheoreticalfoundationofnetworkmarketi
4、ngisdirectmarketingnetworktheory,networktheoryofrelationshipmarketing,marketingtheoryandnetworksoftwaretointegratemarketingtheory.(A)DirectResponseNetworkMarketingTheoryInternetmarketingasaneffectivedirectmarketingstrategy,networkmarketingthatcanbetestedandmeasurableandcanb
5、eevaluatedandcontrolled.Therefore,thecharacteristicsoftheuseofnetworkmarketing,youcangreatlyimprovetheefficiencyofmarketingandmarketingdecision-makingeffectivenessoftheimplementation.Directmarketingtheoryisthe20thcentury,oneofthe80fstheconceptofeye-catching.DirectMarketingA
6、ssociationoftheUnitedStatesforitsdefinitionis:naplacetoproduceanymeasurableresponseand(or)usetheStockExchangereachedoneormoreadvertisingmediamarketingsysteminteraction/DirectlyMarketingthekeytothetheorythatnetworkmarketingisthatitcanbetested,measurable,canbeevaluated,whicha
7、fundamentalsolutiontoevaluatetheeffectofthetraditionaldifficultiesinmarketingandmarketingformorescientificdecision-makingpossible.(B)thenetworktheoryofrelationshipmarketingRelationshipMarketingisagreatimportancesince1990bythemarketingtheory,whichmainlyincludestwobasicpoints
8、:Firstofall,inthemacrolevelwillberecognizedthatthescopeofmarketingawiderangeofarea
