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1、ThetechnicalbasisofnetworkmarketingNetworkmarketingisbasedonthetechnologyinfrastructureofcomputernetworktechnology,asrepresentedbyinformationtechnology.Computernetworksofmoderncommunicationstechnologyandcomputertechnologytotheproductofcombiningitindifferentgeogra
2、phicregionsandspecializedcomputerequipmentforexternalinterconnectionlinesofcommunicationintoalarge,powerfulnetworks,thusenablingalargenumberofcomputerscaneasilytransmitinformationtoeachother,sharehardware,software,dataandotherresources.Andnetworkmarketingisclosel
3、yrelatedtothecomputernetworktherearethreetypes:theInternet,ExtranetandIntranet.[Edit]thetheoreticalbasisforthenetworkmarketingTheoreticalfoundationofnetworkmarketingisdirectmarketingnetworktheory,networktheoryofrelationshipmarketing,marketingtheoryandnetworksoftw
4、aretointegratemarketingtheory.(A)DirectResponseNetworkMarketingTheoryInternetmarketingasaneffectivedirectmarketingstrategy,networkmarketingthatcanbetestedandmeasurableandcanbeevaluatedandcontrolled.Therefore,thecharacteristicsoftheuseofnetworkmarketing,youcangrea
5、tlyimprovetheefficiencyofmarketingandmarketingdecision-makingeffectivenessoftheimplementation.Directmarketingtheoryisthe20thcentury,oneofthe80'stheconceptofeye-catching.DirectMarketingAssociationoftheUnitedStatesforitsdefinitionis:"aplacetoproduceanymeasurableres
6、ponseand(or)usetheStockExchangereachedoneormoreadvertisingmediamarketingsysteminteraction."DirectlyMarketingthekeytothetheorythatnetworkmarketingisthatitcanbetested,measurable,canbeevaluated,whichafundamentalsolutiontoevaluatetheeffectofthetraditionaldifficulties
7、inmarketingandmarketingformorescientificdecision-makingpossible.(B)thenetworktheoryofrelationshipmarketingRelationshipMarketingisagreatimportancesince1990bythemarketingtheory,whichmainlyincludestwobasicpoints:Firstofall,inthemacrolevelwillberecognizedthatthescope
8、ofmarketingawiderangeofareas,includingcustomermarket,thelabormarket,thesupplymarket,theinternalmarket,themarketstakeholders,aswellastheaffectedmarket(governmen
