中怡康（家电）-液晶市场周度一览（20170807-0813）-12页

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1、北京中怡康时代市场研究有限公司www.monitor.com.cn每日免费获取报告1、每日微信群内分享5+最新重磅报告；2、每日分享当日华尔街日报、金融时报；3、每周分享经济学人4、每月汇总500+份当月重磅报告（增值服务）扫一扫二维码关注公号回复：研究报告加入“起点财经”微信群。液晶市场周度一览第33期（2017.08.07~2017.08.13）数据来源：中怡康周度零售监测2目录I.市场概况II.品牌格局III.产品表现IV.畅销机型V.新品速递3市场概况分周零售量同比及环比（线上）60%40%20%0%-20%-40%-60%-80%-100%2017W33201

2、7W262017W272017W282017W292017W302017W312017W32零售量同比17.2%18.9%-25.9%-21.5%-22.1%-12.9%-18.8%11.5%零售量环比32.3%-74.5%-33.8%3.1%18.0%5.5%47.8%-23.4%分周零售量同比及环比（线下）100%80%60%40%20%0%-20%-40%-60%-80%-100%2017W332017W262017W272017W282017W292017W302017W312017W32零售量同比-15.1%-42.2%-6.0%-40.2%-33.4%-22

3、.2%-16.0%-22.1%零售量环比71.5%-72.4%66.5%-27.8%70.5%-33.8%91.3%-53.4%4线上品牌格局当周线上品牌份额（零售量）18%500%16%400%14%12%300%10%200%8%6%100%4%0%2%0%-100%海信TCL创维夏普小米长虹康佳飞利浦海尔微鲸酷开暴风TV零售量份额15.9%11.4%9.2%9.0%8.6%7.5%6.2%6.1%4.2%3.9%3.7%2.1%同比82.2%104.5%4.5%412.2%38.6%17.6%29.3%45.3%16.8%-69.9%56.5%-23.7%当周线上

4、品牌份额（零售额）20%300%18%250%16%200%14%150%12%10%100%8%50%6%0%4%-50%2%0%-100%海信TCL创维夏普小米长虹康佳飞利浦海尔微鲸酷开暴风TV零售额份额17.2%10.6%9.1%10.7%9.0%7.7%4.4%5.2%3.7%3.8%2.9%1.6%同比107.9%132.7%13.4%247.0%43.2%60.8%29.4%59.8%34.7%-55.9%79.2%18.2%Y轴（左）:零售份额Y轴（右）:同比增幅5线下品牌格局当周线下品牌份额（零售量）18%300%16%250%14%200%12%150

5、%10%100%8%50%6%0%4%2%-50%0%-100%海信创维TCL长虹康佳夏普海尔三星PPTV索尼先锋三洋零售量份额15.6%14.2%12.6%10.2%10.1%9.1%6.2%5.2%4.9%4.4%2.5%1.6%同比-15.7%-13.6%-10.2%-35.1%-13.2%112.5%-60.3%-25.4%251.0%30.8%-20.0%-51.8%当周线下品牌份额（零售额）18%300%16%250%14%200%12%150%10%100%8%50%6%0%4%2%-50%0%-100%海信创维TCL长虹康佳夏普海尔三星PPTV索尼先锋三

6、洋零售额份额16.6%14.4%12.8%9.5%8.2%8.2%3.7%10.5%2.4%9.6%0.9%0.7%同比-1.2%2.7%10.2%-19.2%7.5%26.8%-48.0%-12.6%247.6%44.3%-16.3%-45.6%Y轴（左）:零售份额Y轴（右）:同比增幅6当周尺寸表现尺寸占比（零售量）35%30%25%20%15%10%5%0%32"39"40"42"43"48"49"50"55"58"60"65">65"线下12.6%2.2%5.0%2.7%10.4%1.8%7.2%7.2%31.8%3.8%3.8%7.3%1.4%线上20.7%2.

7、2%4.1%2.8%9.1%1.0%8.4%8.4%29.8%0.5%2.8%3.0%0.9%尺寸平均单价（元）¥18,000¥16,000¥14,000¥12,000¥10,000¥8,000¥6,000¥4,000¥2,000¥032"39"40"42"43"48"49"50"55"58"60"65">65"线下12681866214920392654267034393357455243605341950917017线上11431665184819292070239124322664316739904653650094317主要功能产