芬兰分析中国移动市场.pdf

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1、AvaluechainstudyofChina’smobileindustryFinproChinaICTMichelleLam9December2003DMxxxxx01-2004Copyright©Tekes1Tableofcontents1.Executiveoverview2.Marketoverview1.Industrybackground2.Valuechainanalysis3.Driversandinhibitors:Regulationandculture4.Opportunitiesandthreatsanalysis3.

2、Serviceproviders1.Mobileoperators2.Mobilenetworks3.3Gandlicensing4.Mobilehandsetsmanufacturers1.Foreign/JV/domestic2.Marketshareanalysis3.Supplychainanalysis5.Platforms,applicationsandcontents6.Future7.Strategies8.ConclusionDMxxxxx01-2004Copyright©Tekes2ExecutivesummaryThisr

3、eportpresents:òAnoverviewofChina’stelecomindustryòFocusonmobileindustryòCurrentandfuturedevelopmentòNetworks,handsetmanufacturers,operatorsandserviceprovidersofmobiledataservicesòInhibitinganddrivingforcesforfuturedevelopmentòValuechainsòStructure(clusters)andplayersintheind

4、ustryòIndustryvaluechainsòMobiledatavaluechainanalysisòOpportunitiesandthreatsbroughtbythechangesandchallengestodifferentindustryclustersòStrategiesofdifferentkeyplayersòConclusionsDMxxxxx01-2004Copyright©TekesThisgoalofthisstudyistopresentamarketoverviewandstructureofChina’

5、smobileindustry,themaindriversandobstacles,andtheopportunitiesandthreatsarise.Fromtheabove-mentionedgoal,wederivethemainobjectivesforthisstudyofanalyzingthestructureoftheindustry,andconstructavaluechainmodel.Theindustryvaluechainmodelprovidesusinformationoftheinter-relations

6、hipamongstdifferentindustryclusters.3TelecomindustryMarketsizeandpenetrationFixed/Mobile/InternetsubscribersòIndustry’saverageannualSubscribers,Penetrationmillionsgrowthrate>20%since199540025.0%20.0%òMobilesubscriberssurpassed15.0%fixed-linesinOctober200320010.0%5.0%ò~20%pen

7、etrationinfixedand00.0%mobile1999200020012002Oct-03òOnly5%penetrationinInternetFixed108.8144.8180.4214.4255.1Mobile43.284.5144.8206.6256.9Internet8.922.533.759.168.1FixedMobileInternetPenetrationDMxxxxx01-2004Copyright©TekesChinahastheworld’slargesttelecomservicemarketsinceS

8、ept03with397mcombinedsubscribersinfixedandmobiletelephony.Itisahugepotentia