罗兰贝格供应商管理战略报告.pdf

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1、SupplieroftheFutureExecutiveSummaryoftheStudyRolandBergerStrategyConsultantsMunich,December2002MUC-90002-052-29-01-E.ppt1Ourstudyaimedtogivestrategicandoperationaladvicetotheautomotivesupplierindustry…KeyquestionsObjectivesofthestudy•Whatkeytrendswilli

2、mpact•Developstrategicandoperationalsuppliersoverthenext5to10guidelinesforautomotivesuppliersyears?inNorthAmerica,Europe,andAsia•Willtheimpactvaryacrossdifferent•Providelessons-learnedaboutthesegmentsofsuppliers?successfactorsintheindustry•Aretheresign

3、ificantregional•HelpsuppliersreviewandreshapedifferencesacrossNorthAmerica,theircurrentstrategyandJapan,andWesternEurope?operatingplans•Whatarethemainareasofactionsuppliersneedtofocuson?Source:RolandBergerMUC-90002-052-29-01-E.ppt2…basedon140interviews

4、withexecutivesoftheworldwideautomotiveindustrySelectionofparticipatingcompaniesEuropeUSAJapanOESOEMSource:RolandBergerMUC-90002-052-29-01-E.ppt3Face-to-faceinterviewswereconductedwithexecutivesacrossallmajorsregionsBreakdownofinterviewsconductedforthes

5、tudyByregionBycompanyrevenues[EUR]Bysystem68%57%Electronic/ChinaelectricSouthUSAMultipleAmerica5%10%15%27%Interior/Japan13%44%exterior15%20%13%13%12%10%7%18%28%25%Europe>10bn5-10bn1-5bn<1bnChassisPowertrainBreakdownofinterviewedcompaniesBreakdownoftop1

6、00suppliersSource:RolandBergerMUC-90002-052-29-01-E.ppt4Thesupplierchallenges:OEMs,consumersandregulatorswilldrivetheindustryalongeightdimensionsKeychallengesforthesupplierindustry1OEMsmustandwillbecomemore5OEMscontinuetooutsourceagileandresponsivetoch

7、angesresponsibilityandrisktotheinthemarketplacesupplybase2OEMswillstreamlineglobal6Complexity,speed,andinvest-structurestofurtherleveragetheirmentsneededforfutureinno-globalaffiliates/presencevationwillcontinuetoincreaseKeychallenges3OEMs’battleovermar

8、ketshare7Brandmanagementbecomesfortheandexpansionintensifies,withevenmoreimportantforOEMstosuppliernoendgameinsightprotectmarketshareandmarginsindustry4OEMscontinuecostcutting8Regulationsaltermarketdyna-initiatives,internallyaswellasinm