罗兰贝格_混乱市场中的战略风险管理.pdf

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1、Dr.StefanBötzel,Dr.JohnLührsRolandRechtsteiner,Dr.MartinWittigStudyTurningrisksintoopportunitiesStrategicriskmanagementinturbulentmarketsCreativestrategiesthatwork>Wearealeadingandhighlyrespectedglobalstrategyconsultancythatdeliversprofessionalexcellence>Wesupportourclientsinachievingsustai

2、nablecompetitiveedgethatleadstosuperiorgrowth,return,andshareholdervalue>Wedifferentiateourselvesbyourcompetenceandcreativity,combiningglobalperspectiveswithlocalsensitivity>Weremainanindependentpartnership–fromaprofessionalandbusinesspointofview>Weattractandretainthebesttalentandworkwithop

3、en,non-hierarchicalstructuresandapproaches2

4、StudyContentsExecutivesummary3StrategicriskmanagementenablescompaniestorespondfasterinturbulentmarketsResultsofasurveybyRolandBerger5CompaniesarebracingthemselvesforaboutofturbulenceTheRolandBergerapproach11Strategicriskmanagementenablescompaniest

5、orespondfasterCasestudy13RiskmanagementasamanagementandcontrollingtoolfortopexecutivesLessonslearned24SuccessfactorsinimplementationWhotocontact263

6、TurningrisksintoopportunitiesExecutivesummaryStrategicriskmanagementenablescompaniestorespondfasterinturbulentmarketsIncreasinglyfiercecompetiti

7、on,attimesevenhypercompetition,andmorevolatilebusinesscycleshavebroughtgreaterturbulencetotheworld'smarkets.Forthebusinesscommunity,thisturbulenceexpressesitselfinshorterinnovationandproductioncycles,evergreaterproductdiversity,shorterplanninghorizons,andmoredeep-seateduncertaintyaboutstrat

8、egy.Turbulentmarketsmeanthatcompanieshavetoreacteverfastertotheopportunitiesandriskstheyface.Itfollowsthatprofessionalriskandopportunitymanagementisbecomingacrucialfactorofbusinesssuccess.Suchaboldstatementisbackedbyourexperienceinnumerousconsultingprojects–andbytheresultsofourrecentsurveyo

9、nhowcompaniesaredealingwithturbulence.73%ofrespondentmanagersadmittedthatgrowingvolatilityhadindeedhittheirbusinesseshardtomoderatelyhard.Theyalsoconfirmedthattherearethreeareasthathaveaparticularbearingonsuccessfulcorporatemanagementintimesofturbulencean