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1、1NOVEMBER2010strategypracticeGlobalforcesshapingthefutureofbusinessandsocietyMcKinsey’smanagingdirector,DominicBarton,andotherpartnersdiscussglobaltrendsandthewayscompaniescanactonthem.2ThepanelistsPatrickElizabethPeterDominicSvenViguerieStephensonBissonBartonS
2、mit“Thesetrendsare“Morepeoplewillexit“Thisisnotafear“Iwastalkingwithone“Everybodytalksimportantbecausepovertyinthenextstory.ThisisantelecomclientwhoaboutChina,India,eachofthemcandecadethanhaveininnovationstory.”said,‘Youknow,threeLatinAmericafromcreate,reshape,
3、ortheentiretyofhumanyearsago,twoofmyageographicmarketextinguishentirehistory.”biggestcompetitorstrendforce.Whereisindustries.”neverexisted.’”Africa?Sevenyearsago,nobodycouldtalkaboutAfrica.Buttheonesthatdid,didverywell.”Today’sbiggestbusinesschallengeinvolveskn
4、owinghowtorespondtoaworldinwhichtheframeandbasisofcompetitionarealwayschanging.Againstthatbackdrop,anyefforttosetcorporatestrategymustconsidermorethanjusttraditionalperformancemeasures,suchasacompany’scorecapabilitiesandthestructureoftheindustryinwhichitcompete
5、s.Managersmustalsogainanunderstandingofdeepexternalforcesandthenarrowertrendsthattheycanunleash.Inamajorresearcheffort,McKinseyidentifiedfiveglobalforceswhoseimpact—individuallyandinconfluencewithothertrends—isrewritingthelistofopportunitiesandchallengesfacingg
6、lobalbusiness.Theyincludetheriseofemergingmarketsascentersofconsumerismandinnovation;theimperativetoimprovedeveloped-marketproductivity;ever-expandingglobalnetworks;thetensionbetweenrapidlyrisingresourceconsumptionandsustainability;andtheincreasinglylargerroleo
7、fthestateasabusinessregulatorandpartner.Inthisvideo,thelatestinstallmentofourongoingexaminationoftheseglobalforces,McKinseyexpertspinpointtheeffectsoftrends,exploretheirmakeup,anddetailtheactionsthatcompaniescantaketomakethemostoftheopportunitiesthetrendscarrya
8、longwiththem.3DomnicBarton:OverthelastyearI’vehadtheopportunitytovisitwithabout300CEOstounderstandwhat’sontheirmind.Oneofthemessagesthathascomethroughloudandclearisthattheop
