国际市场营销学17e中英文对照PPT（凯特奥拉57406）教学课件170831-IM17-PPT-第15章-国际营销渠道-International Marketing Channels.pptx

《国际市场营销学17e中英文对照PPT（凯特奥拉57406）教学课件170831-IM17-PPT-第15章-国际营销渠道-International Marketing Channels.pptx》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Chapter15InternationalMarketingChannelsCopyright©2016McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.第15章国际营销渠道Copyright©2016McGraw-HillEducation.Allrightsreserved.Noreproductionordistributionwithoutthepriorwrittenconsento

2、fMcGraw-HillEducation.LearningObjectivesLO1ThevarietyofdistributionchannelsandhowtheyaffectcostandefficiencyinmarketingLO2TheJapanesedistributionstructureandwhatitmeanstoJapanesecustomersandtocompetingimportersofgoodsLO3HowdistributionpatternsaffectthevariousaspectsofinternationalmarketingLO4

3、Thefunctions,advantages,anddisadvantagesofvariouskindsofmiddlemenLO5TheimportanceofselectingandmaintainingmiddlemenLO6Thegrowingimportanceofe-commerceasadistributionalternativeLO7Theinterdependenceofphysicaldistributionactivities3Copyright©2016McGraw-HillEducation.Allrightsreserved.Noreproduc

4、tionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.学习目标分销渠道的多样化及其对营销成本和效率的影响日本的分销结构及其对日本顾客和竞争的作用分销模式对国际营销各个方面的影响各类中间商的功能、优点和缺点挑选并维持中间商的重要性电子商务作为一种分销方式的日益重要性实体分销活动的相互依赖性4Copyright©2016McGraw-HillEducation.Allrightsreserved.Noreproductionordistributionwithoutthepriorwrittenco

5、nsentofMcGraw-HillEducation.CentralPerkinBeijingTwovisitorstoBeijing’sIKEAenjoyanaponadisplaysofa.©ChinaFotoPress/ChinaFotoPressviaGettyImages5Copyright©2016McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.北京的中央公元咖啡馆北京的宜家(I

6、KEA)有两位游客在陈列的沙发上打盹©ChinaFotoPress/ChinaFotoPressviaGettyImages6Copyright©2016McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.Thedistributionprocessphysicalhandlinganddistributionofgoodsthepassageofownership(title)thebuying

7、andsellingnegotiationsbetweenproducersandmiddlemenandbetweenmiddlemenandcustomersChannelstructuresrangefromthosewithlittledevelopedmarketinginfrastructuresuchasthosefoundinmanyemergingmarketstothehighlycomplex,multi-layeredsystemfoundinJapan.