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1、2013年春季国际市场营销学(专)（Internationalmarketing(special)inthespringof2013）CandidatesanswerquestionsJobname:inthespringof2013internationalmarketing(special):SA2volumeworkHomeworkscore:100,passscore:60Startstoptime:2013-4-1517:35:57to2013-4-1522:05:35Studentscore:100Standardquesti
2、onstotalscore:100standardscore:100Detailedinformation:Questionnumber:1,questiontype:Radioquestion(pleasechoosetheonlycorrectanswerinthefollowingoptions):5Content:InthematrixanalysisofBoston,theproductswithfastsalesgrowthandlowmarketsharearecalled()A,TaurusproductsB,starpr
3、oductsCandproblemproductsD,leandogproductsStandardanswer:CStudentanswer:CThescoreis5Questionnumber:2,questiontype:Radioquestion(pleasechoosetheonlycorrectanswerinthefollowingoptions):5Content:Asaresultofthedifferenceineducationallevel,theresultisthatAandthesameconsumergoo
4、dshavedifferentpreferencesBandthesameconsumergoodshavethesamepreferencesC,thesameproductacceptanceisdifferentDandproductacceptancewerenotaffectedStandardanswer:CStudentanswer:CThescoreis5Questionnumber:3,questiontype:Radioquestion(pleasechoosetheonlycorrectanswerinthefoll
5、owingoptions):5Content:Amongtheelementsofcommodityprice,themostbasicandthemostimportantfactorisA,valueB,costC,profitD,marginalutilityStandardanswer:BStudentanswer:BThescoreis5Questionnumber:4,questiontype:Radioquestion(pleasechoosetheonlycorrectanswerinthefollowingoptions
6、):5Content:Whatisthedifferencebetweenpublicrelationsandadvertising?A,nonpersonnelB,theuseofmassmediaC,nonpaymentD,promotinggoodsandbusinessesStandardanswer:CStudentanswer:CThescoreis5Questionnumber:5,questiontype:Radioquestion(pleasechoosetheonlycorrectanswerinthefollowin
7、goptions):5Content:Informationisnotonlyavailabletooneperson,butalsosharedbymanypeople,andexpandedbycomputerandotherdevices,whichismasteredbymostpeople.ThisisinformationAandductilityBandfeedbackfunctionC,innovationD,inheritanceStandardanswer:AStudentanswer:AThescoreis5Ques
8、tionnumber:6,questiontype:Radioquestion(pleasechoosetheonlycorrectanswerinthefollowingoptions):5
