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1、2002年10月国际市场营销学试题及答案（InternationalmarketingexaminationquestionsandanswersinOctober2002）Asinglechoice(thetitleof15items,eachitemof1points,atotalof15points)infouroptionsforeachitemlistedinonlyoneoptionisinlinewiththerequirementsofthesubject,pleaseputthecorrectoptionbefor
2、ethelettersinbracketsafterthetitle.1.inthesemiinternationalorganizationsapprovedbythegeneralassemblyoftheUnitedNations,thegreaterimpactoninternationalmarketingis()A.ISOB.ILOC.UNESCOD.WHO2.,inadditiontoaverysmallnumberofresourcerichandhighlyinvestmentcompanies,almostall
3、companiesthathavejustbeguninternationalizationstrategyusuallychoose()A.diversificationstrategyB.centralizationstrategyC.marketconcentrationstrategyD.regionalconcentrationstrategy3.,inthepracticeofinternationaltechnologytransfer,thepriceoftechnologyismainlycomposedoffou
4、rparts,thatis,thedirecttransferfees,thecompensationvalueofresearchanddevelopmentcosts,thecompensationvalueofmarketopportunitylosses,and()A.expectedprofit,B.transfertaxburden,C.middlemanCommission,D.insurancepremium4.,theorganizationformsofinternaltradeofmultinationalco
5、rporationscanbedividedintocentral,decentralizedand()A.regionaltypeB.,concentratedtypeC.,expandedtypeD.,integratedtype5.belowistheinternationalmarketpriceofacommodity:US$,200per,S/T,CIF,New,York.Amongthem,"CIFNewYork"is()A.valuationcurrencynameB.portofdestinationnameC.s
6、ellernameD.priceterms6.,internationalmarketingactivitiesmayencounteravarietyofpoliticalrisks,themostseriousofwhichisA.taxcontrol,B.laborproblem,C.confiscation,D.expropriation7.,westerninternationalmarketingbelievesthattheeconomicdevelopmentofcountriesintheworldcanbediv
7、idedintofourtypes,namely,selfsufficienteconomy,rawmaterialexporteconomy,industrializationprocess,economyand()A.agricultureledeconomycountryB.industrializedeconomycountryC.technologyintensiveeconomycountryD.tradedominanteconomycountry8.,theinternationalproductmarketentr
8、ymodelisbasedonthebasicideaof"newproduct-existingdemand-internationalmarket"A.productopeningmodelB.marketpenetrationm
