国际市场营销学17e中英文对照PPT（凯特奥拉57406）教学课件170831-IM17-PPT-第09章-经济发展与美洲-Economic Development and the Americas.pptx

《国际市场营销学17e中英文对照PPT（凯特奥拉57406）教学课件170831-IM17-PPT-第09章-经济发展与美洲-Economic Development and the Americas.pptx》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Chapter9EconomicDevelopmentandtheAmericasCopyright©2016McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.第9章经济发展与美洲Copyright©2016McGraw-HillEducation.Allrightsreserved.Noreproductionordistributionwithoutthepriorwritte

2、nconsentofMcGraw-HillEducation.LearningObjectives(1of2)LO1TheimportanceoftimezonesfortraderelationshipsandmarketingoperationsLO2ThepoliticalandeconomicchangesaffectingglobalmarketingLO3TheconnectionbetweentheeconomiclevelofacountryandthemarketingtaskLO4Thevarietyofstagesofeconomicdevel

3、opmentamongAmericannationsLO5Growthfactorsandtheirroleineconomicdevelopment3Copyright©2016McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.学习目标(1/2)时区对贸易关系和营销运作的重要性政治及经济环境变化对全球营销的影响一国的经济发展水平与营销活动的联系美洲各国所处的经济发展阶段的多样性经

4、济增长的决定因素及其在经济发展中的作用4Copyright©2016McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.LearningObjectives(2of2)LO6Marketing’scontributiontothegrowthanddevelopmentofacountry’seconomyLO7ThefoundationalmarketmetricsofAmeric

5、annationsLO8ThegrowingimportanceoftradingassociationsamongAmericannations5Copyright©2016McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.学习目标(2/2)营销对一国经济增长和发展的贡献美洲国家的基础性市场指标美洲各国之间日益重要的贸易联系6Copyright©2016McGraw-HillEd

6、ucation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.InternationalTimeZonesinTradeRelationshipsTimezonesmakeadifferenceandJetlagisanimportantproblem.Mostcountriesmaintaingoodtraderelationshipswithcontiguouscountries.Anassociatedpatt

7、ernofeconomicgrowthandglobaltradewillextendwellintothe21stcentury.Virtualmeetingsaredifficulttoexecute:Theycandisruptsleepandfamilylife.Ofthethreekindsofdistances—miles,timezones,andculturaldistances—timezoneshavethegreatestinfluenceonthesuccessoftheircommercialeffortsabroad.7Copyrig