资源描述：
《化妆品巨头羽西和雅芳的供应链案例.pdf》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、CotyBusinessDescriptionBusinessSolutionCotyInc.istheworld’sleadingmanufacturerandmarketerofCotyisdeployingManugisticsintegratedconsensusplanningfragrancesandaleaderinthecategoriesofcolorcosmeticsandsolutionat27installationsin15countriestocreateoneskintreatments,withover$1.7billioninsales,ope
2、rationsin29completedemandstatementforproductionplanningandcountriesandsalesinover80markets.Thecompanyoperatesmanagementreview.Incorporatingdatafrominternational,newtwodivisions,CotyBeautyandtheLancasterGroup.Brandsproducts,promotionsandregular-goodsforecasts,thecentralizedincludeAdidas,Stets
3、on,CoolWater,Rimmel,Jovan,Calgon,andplanwillreplaceapatchworkofmachines,softwareandsystemsHealingGarden.currentlyusedtopredictcustomerdemand.Analyticaltoolswillhelpenableongoingimprovementsinthesystem.US,Dutch,German,SwissandUKoperationshavealreadyjoinedthenewsystem,withtheremainingcountries
4、expectedonlineduringthenextsixmonths.BusinessOpportunitiesBusinessBenefitsAlessthanoptimalforecastingprocessmanifestsitselfthroughWhileCotyisstillearlyinitsimplementation,expectedcustomerserviceproblems,higherinvestmentsininventoryandbenefitstoberealizedfromthissolutionincludethefollowing:le
5、ssefficientproductionoperations.Byunitingdisparate•ReductionininventoriesforecastingprocessesacrossallCotyoperations,thecompanywouldaddressthefollowingissues:•Createprocessefficienciesthroughoutmarketing,•Multipledemandstatements(regulargoods,promotions,forecastingandthesupplychaininternatio
6、nal)•Clarifyaccountabilitiesforunitevolumes•Nostructureappliedtoforecastingprocess,nodefinitionofhow•Streamlinetheinteractionbetweensales,marketingforecastcould/shouldbechangedandthesupplychain•Forecastperformancenottrackedormonitored•Nosystematicwaytoincorporateaccountlevelinformation•Impro
7、vethedivision’sbusinessplanning•Littlecommunicationbetweenforecastingandproduction•Readythecompanyforfutureindustry-wideforecastingplanningtodiscussconstraintsandissuesandplanninginitiativesCotyCotyRetailersIntelligentOptimizationStatisticalForecas
