服务营销相关资料综述.pdf

《服务营销相关资料综述.pdf》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、服务营销目录目的.....................................................................................................................................................31.概述......................................................................................................................................

2、.......31.1.服务.................................................................................................................................31.1.1.定义.....................................................................................................................31.1.2.服务组合分类..............

3、......................................................................................31.1.3.服务特性及带来的营销挑战............................................................................41.2.服务营销..........................................................................................................

4、...............71.2.1.定义.....................................................................................................................71.2.2.特征.....................................................................................................................71.2.3.服务营销组合................

5、....................................................................................82.服务营销渠道...........................................................................................................................122.1.服务营销渠道....................................................................

6、...........................................122.1.1.定义和特征......................................................................................................122.1.2.功能...................................................................................................................122.1.3.分类...

7、................................................................................................................132.1.4.形式......................................................................................................