市场营销环境分析1blingule.pdf

《市场营销环境分析1blingule.pdf》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、ChanChanDF-XgeDF-XgePPwwClicktobuyNOW!ClicktobuyNOW!wmwmwowo.d.c.d.cocu-trackocu-track㄀Ѡ䆆Ꮦഎ㧹䫔⦃๗ߚᵤScanningtheMarketingEnvironment3/7/20121ChanChanDF-XgeDF-XgePPwwClicktobuyNOW!ClicktobuyNOW!wmwmwowo.d.c.d.cocu-trackocu-trackⳂᔩA.䅸䆚㧹䫔⦃๗ঞ݊੠ӕϮ㧹䫔㸠Ўⱘ݇㋏B.ᥠᦵᖂ㾖㧹䫔⦃๗ⱘᵘ៤㽕㋴ঞᇍ㧹䫔⌏ࡼⱘᕅડC.ᥠᦵᅣ㾖㧹䫔⦃๗ⱘᵘ៤㽕㋴ঞᇍ㧹䫔

2、㸠ЎⱘᕅડD.ᥠᦵ㧹䫔⦃๗ߚᵤⱘ෎ᴀᮍ⊩ˈᑊ㛑ᇍᅲ䰙䯂乬䖯㸠ߚᵤ3/7/20122ChanChanDF-XgeDF-XgePPwwClicktobuyNOW!ClicktobuyNOW!wmwmwowo.d.c.d.cocu-trackocu-trackContents1.Whataresomeimportantmacroenvironmentdevelopments?2.Whatarethekeymethodsfortrackingandidentifyingopportunitiesinthemacroenvironment?3.Howcancompaniesmor

3、eaccuratelymeasureandforecastdemand?ChanChanDF-XgeDF-XgePPwwClicktobuyNOW!ClicktobuyNOW!wmwmwowo.d.c.d.cocu-trackocu-trackA.䅸䆚㧹䫔⦃๗ঞ݊ϢӕϮ㧹䫔⌏ࡼⱘ݇㋏(UnderstandingtherelationbetweenMarketingEnvironmentandCompany’sMarketingActions)3/7/20124ChanChanDF-XgeDF-XgePPwwClicktobuyNOW!ClicktobuyNOW!wmwm

4、wowo.d.c.d.cocu-trackocu-trackӕϮⱘ㧹䫔⦃๗੠㧹䫔⌏ࡼ(MarketingEnvironmentandCompany’sMarketingActions)°㞾✊⦃๗੠⫳ᗕ⦃๗ⱘ⡍⚍ঞᇍ⫳⠽ⱘᕅડ⦃๗ⱘ໡ᴖ໮বᗻ䗖㗙⫳ᄬⱘॳ߭ᘤ啭ⱘ♁㒱°䞥㵡ॅᴎⱘݙ⎉ঞ݊ᇍӕϮⱘᕅડ⬅⃵䌋ॅᴎᓩ䍋3/7/20125ChanChanDF-XgeDF-XgePPwwClicktobuyNOW!ClicktobuyNOW!wmwmwowo.d.c.d.cocu-trackocu-trackӕϮⱘ㧹䫔⦃๗੠㧹䫔⌏ࡼ(MarketingEnvironmentandCo

5、mpany’sMarketingActions)ӕϮⱘ㧹䫔⦃๗ᰃ⬅ӕϮ㧹䫔ㅵ⧚㘠㛑⌏ࡼ໪䚼ⱘᕅડ಴㋴੠࡯䞣᠔ᵘ៤3/7/20126ChanChanDF-XgeDF-XgePPwwClicktobuyNOW!ClicktobuyNOW!wmwmwowo.d.c.d.cocu-trackocu-trackӕϮ㧹䫔⦃๗ⱘᗻ䋼(theFeatureofMarketingEnvironment)°㧹䫔⦃๗ⱘব࣪ᇍӕϮⱘᕅડ˖᮶ᰃᴎӮˈজᰃ࿕㚕°㧹䫔⦃๗݋᳝໡ᴖǃ໮বⱘ⡍ᕕˈᣕ㓁ഄⲥ㾚੠䗖ᑨ⦃๗ᇍӕϮᴹ䇈㟇݇䞡㽕3/7/20127ChanChanDF-XgeDF-XgePPwwCl

6、icktobuyNOW!ClicktobuyNOW!wmwmwowo.d.c.d.cocu-trackocu-trackӕϮ㧹䫔⦃๗ⱘᵘ៤(ConstitutionofMarketingEnvironment)°ᖂ㾖㧹䫔⦃๗˄Ⳉ᥹㧹䫔⦃๗˅˖ࣙᣀ乒ᅶǃկᑨଚǃ㧹䫔Ёҟǃゲѝ㗙ǃ݀ӫㄝ಴㋴°ᅣ㾖㧹䫔⦃๗˄䯈᥹㧹䫔⦃๗˅˖ࣙᣀҎষǃ㒣⌢ǃ㞾✊ǃᡔᴃǃᬓ⊏ǃ⊩ᕟǃ⼒Ӯ᭛࣪⦃๗ㄝ಴㋴°ᗱ㗗˖䇋ᦣ䗄ᔧҞӕϮ㧹䫔⦃๗ⱘ෎ᴀ⡍ᕕ3/7/20128ChanChanDF-XgeDF-XgePPwwClicktobuyNOW!ClicktobuyNOW!wmwmwowo.d.c.d.coc

7、u-trackocu-trackᖂ㾖㧹䫔⦃๗ߚᵤ(AnalysisofMicroenvironment)ゲѝ㗙կᑨଚӕϮ㧹䫔Ёҟ乒ᅶ݀ӫ3/7/20129ChanChanDF-XgeDF-XgePPwwClicktobuyNOW!ClicktobuyNOW!wmwmwowo.d.c.d.cocu-trackocu-trackկᑨଚ(Supplier)°կᑨଚᇍӕϮⱘᕅડ˖ॳᴤ᭭ⱘ៤ᴀǃ䋼䞣ǃկᑨ䞣ⱘ〇ᅮ੠կᑨⱘঞᯊᗻ°կᑨଚⱘߚ㉏˖԰Ўゲѝᇍ᠟ⱘկᑨଚˈेӕϮ੠կᑨଚП䯈ሲѢᆘ⫳݇㋏԰Ўড়԰ӭԈⱘկᑨଚˈेӕϮϢկᑨଚП䯈ሲѢ݅⫳݇㋏3/