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页数:20页
时间:2020-04-04
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1、Unit5Distribution(Place)---LogisticsPlaceChannelsofdistributionPlaceToensurethattheirproductsareavailableintheproperquantitiesattherighttimeandplace.CustomerMarketingChannelsmanufacturerswholesalers批发商retailers经销店customersdistributorsanddealersagentsa
2、ndbrokers代理商producersagentsandbrokers代理商intermamanufacturerswholesalers批发商retailers经销店WholesalersIntermediarieswhobuyinlargequantitiesfromtheproducersandredistributethegoodstotheintermediariesatthenextlevel.StoreRetailersDepartmentstores百货公司Generalsto
3、res一般商店DiscountstoresConveniencestores(CVSSpecialtystores(single-linestores)专营店(国美、苏宁、化妆品店、服装店Exclusivestores(singlebrand)专卖店Categorykillers品类杀手Factoryoutlets工厂店SupermarketsHypermarkets大卖场Non-storeretailersDoor-to-doorsellersMail-orderhouses(catalogue
4、stores)目录商店Vendingmachines自动售货机Virtualstores网店Cartsandkiosks车和亭Multilevelmarketingmarketinglogistics:managingsupplychainssuppliersmanufacturerswholesalersretailerscustomersLogisticsandsomerelatedconcepts来源或过程翻译英文原文PhysicalDistributionLogisticsDistribu
5、tion、Delivery日本翻译成日文汉字物の流→物流ロジスティクス流通、配送香港、台湾翻译成中文实体分配物流,后勤配送,配销,分销,分配大陆翻译成中文实物流通、实物配送Logistics:物流(工商部门)Logistics:后勤(军队)配送,分销,流通,分配大陆将以上译成的汉语再译成英语实物流通、实物配送:PhysicalDistribution物流:Logistics后勤:Logistics配送:distri-,delivery分销:distribution流通:distri-,circul
6、ation分配:distri-,allocationHistoryandbackgroundBeginningof20thCPhysicaldistributionMCInthe1980sLogisticsrear-serviceinUSArmyInthe21thCSupplychainNatureoflogisticsPlanning,implementing,andcontrollingthephysicalflowofmaterials,finalgoods,andrelatedinform
7、ationfrompointsoforigintopointsofconsumptiontomeetcustomerrequirementsataprofit.5rightGettingtherightproductinrightquantitytotherightcustomerintherightplaceattherighttime.Avalue-addedsystemOutbounddistributionFCInbounddistributionSFSupplychainSMWRCQIm
8、portanceoflogisticsQ:Whyarecompaniestodayplacinggreateremphasisonlogistics?QWhyhotissue?Buyer’smarketCompetitionbetweensellersImportanceofcirculationconnectingproductionandcomsumption.布票粮票肉票商品限额消费已成为历史商品转化为货币,关系到企业的生死存亡$Developmentofcompetitio
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