研究生商务英语课件5

《研究生商务英语课件5》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Unit5Distribution(Place)---LogisticsPlaceChannelsofdistributionPlaceToensurethattheirproductsareavailableintheproperquantitiesattherighttimeandplace.CustomerMarketingChannelsmanufacturerswholesalers批发商retailers经销店customersdistributorsanddealersagentsandbrokers代理商producersagen

2、tsandbrokers代理商intermamanufacturerswholesalers批发商retailers经销店WholesalersIntermediarieswhobuyinlargequantitiesfromtheproducersandredistributethegoodstotheintermediariesatthenextlevel.StoreRetailersDepartmentstores百货公司Generalstores一般商店DiscountstoresConveniencestores（CVSSpecialt

3、ystores(single-linestores)专营店（国美、苏宁、化妆品店、服装店Exclusivestores(singlebrand)专卖店Categorykillers品类杀手Factoryoutlets工厂店SupermarketsHypermarkets大卖场Non-storeretailersDoor-to-doorsellersMail-orderhouses(cataloguestores)目录商店Vendingmachines自动售货机Virtualstores网店Cartsandkiosks车和亭Multilevelma

4、rketingmarketinglogistics:managingsupplychainssuppliersmanufacturerswholesalersretailerscustomersLogisticsandsomerelatedconcepts来源或过程翻译英文原文PhysicalDistributionLogisticsDistribution、Delivery日本翻译成日文汉字物の流→物流ロジスティクス流通、配送香港、台湾翻译成中文实体分配物流，后勤配送，配销，分销，分配大陆翻译成中文实物流通、实物配送Logistics:物流（工

5、商部门）Logistics:后勤（军队）配送，分销，流通，分配大陆将以上译成的汉语再译成英语实物流通、实物配送：PhysicalDistribution物流：Logistics后勤：Logistics配送：distri-,delivery分销：distribution流通：distri-,circulation分配：distri-,allocationHistoryandbackgroundBeginningof20thCPhysicaldistributionMCInthe1980sLogisticsrear-serviceinUSArmyIn

6、the21thCSupplychainNatureoflogisticsPlanning,implementing,andcontrollingthephysicalflowofmaterials,finalgoods,andrelatedinformationfrompointsoforigintopointsofconsumptiontomeetcustomerrequirementsataprofit.5rightGettingtherightproductinrightquantitytotherightcustomerintherigh

7、tplaceattherighttime.Avalue-addedsystemOutbounddistributionFCInbounddistributionSFSupplychainSMWRCQImportanceoflogisticsQ:Whyarecompaniestodayplacinggreateremphasisonlogistics?QWhyhotissue?Buyer’smarketCompetitionbetweensellersImportanceofcirculationconnectingproductionandcom

8、sumption.布票粮票肉票商品限额消费已成为历史商品转化为货币,关系到企业的生死存亡$Developmentofcompetitio