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1、Teachingmaterial:AdvertisementsinUnit1,Module4(AdvancewithEnglish,YilinPublishingHouse)Typeoflesson:ReadingⅠ★Theanalysisoftheteachingmaterial:Theteachingmaterialdealwiththetopicofadvertisements,consistingofthreeparts.Inthefirstpart,itservesasanintroduction,bringingreaders’attentiontothetopic.Theseco
2、ndpartisthemainbodywhichcontainsthreesegmentswithsubtitles,talkingaboutthedefinitionofadvertisementsandtheclassificationofadvertisements,thecommercialadvertisementsmaynottellthetruthandtheaimsofpublicserviceadvertisements.Thelastpartcanbeviewedasasummaryofwhathasbeenaddressedaboutandadvertisementsan
3、dthewritergivesreadersaomesuggestionwhenwearefacedwithubiquitousadvertisements.Theteachingmaterialisanexpositorywritingandthereadingstrategyconcerningthisgenreispresentedinthebook.Therefore,thestudentsareexpectedtobeacquaintedwiththestructureofanexpositorywriting.Besidesthestructureofthepassage,thro
4、ughreadingthepassage,studentswillhaveabetterunderstandingofadvertisementsandknowhowtodealwithadvertisementswhentheybuytheproductorservicetheadpromotes.Itwillcultivatestudents’abilitytodistinguish“bad”adsfromgoodonesandmakesensibledecisions.★Theanalysisofstudents:Thetopicofadvertisementsseemstobefami
5、liartostudentsandmovingsongs.Beautifulpicturesandcelebrityendorsementsareallattractivetostudents.However,commercialadvertisementsaresooverwhelmingthatseniorhighstudentsmaynothavetheabilitytoseethroughthetrickshiddeninthoseadvertisements.What’smore,studentsoftenignoretheexistenceandsignificanceofPSAs
6、,whichplaysagreatroleinthecultivationofsocialmorality.IntheWelcometotheUnit,thestudentshavegotaroughideaofwhatwillbediscussedintheunit,whichwillmakeiteasierforthemtounderstandthepassage.StudentsinGradeTenhaven’treadmanyexpositorywritings,itmaybedifficultforthemtoanalyzethestructureofthepassagebutthe
7、subtitlescanhelpalot..★Teachingaimsandpurposes:1.KnowledgeandAbility:Studentscanachievethecomprehensionofthereadingmaterialbyusingthecorrespondingreadingstrategies,suchasskimmingthetextforthemainidea,