商务英语语篇的分类、特征及其翻译.ppt

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1、商务英语语篇的分类、特征及其翻译I.商务语篇的分类公文体（documentstyle）广告体（advertisingstyle）论说体（expositorystyle）businesscorrespondenceagreementandcontractlegaldocumentsnoticesynopsisminutesreportspeechcommercials1.公文体商务公文体的特点：以书面语为主，用词正式、严谨、规范，句式结构复杂。IfbyreasonofdelayonthepartofthePurchaser,wereservetherighttoapplyalatepay

2、mentchargeofoneandone-halfpercentpermonth.若因卖方的延迟，我放保留每月获得1.5%的延付费的权利。WheneveranypaymentundertheContractorundertheNotesshallbestatedtobedue,oranyInterestedPeriodshallbestatedtoend,onadaynumericallycorrespondingtoagivendayinaspecifiedmonththereafter,ifthereshallbenosuchcorrespondingday,suchpayment

3、shallbemadeorsuchInterestedPeriodshallendonthelastBankingDayofsuchmonth.凡依据本合同或本票据写明的到期应付款或任何利息期，均应在某一特定月份之特定日支付或终止。若无此相应日期，则应在该月最后一个银行日支付或终止。2.广告体英语广告用词多通俗化、口语化、简洁、生动、富有鼓动性，还会用新造词、杜撰词和外来词；汉语广告则多用四字格词组，讲究平衡，语言精练、意味深长。广告必须新颖独特，能引起公众的注意并对其认知，其翻译尤其需要译者的创造性。Whenyou’resippingLipton,you’resippingsometh

4、ingspecial.饮立顿红茶，品独特风味。Takingtheleadindigitalworld.(Samsung)领先数码，超越永恒。3.论说体商务英语论说体多出现在为推广产品所做的报告或演讲中，用词正式、严谨，开头结尾常用套语。Goodmorning,ladiesandgentlemen.I’mverygladtobehere.AsMs.Evanssaid,thepurposeofmypresentationtodayistofamiliarizeyouwiththenewEBP.Asyouprobablyknow,EBPstandsforElectronicBookPlayer

5、.OurCompanyputtheoriginalEBPonthemarketayearago,butwehavesincedevelopedanimprovedmodelwhichwebelievewillbeabigsellerinbothChinaandtheU.S.Thenewmodelisbetterthantheoldoneinmanyways.Firstofall,theoldmodelhadarathersmallscreen,sonotsuchinformationcouldappearatonetime.So,onthenewmodel,we’vemadethescr

6、eenmuchbigger.And…II.商务英语de文体特征及翻译1.商务英语的词汇特征商务英语语言由日常用语和专业用语组成。专业术语包括：专业术语、专有名词和套语。如：bid，counter-offer，counter-suggestion，insurancepolicy，L/C，CIF，FOB，CBD，D/D递盘还盘反还盘保险单信用证到岸价离岸价付现提货票据Pleasequoteusthelowestprice…;Pleasebeinformedthat;…besubjecttochangewith-outpreviousnoticeIndustrialaverageswereup

7、工业股票的平均价格在上涨Averageisoftwokinds:GeneralAverageandParticularAverage.海损有两种：一种是共同海损，另一种是单独海损。ThecurrentUSincarnationoftheoverseasendoftheformerBellTelephoneCorp.hasreturnedtoChina,joiningJapaneseandGermancompaniesinmajorh