商务英语写作4订单与确认函.ppt

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1、BUSINESSWRITING商务英语写作7/21/20211Chapter4OrdersandConfirmationLetters订单与确认函7/21/20212Orders订单Anorderintradeisdefinedas“arequestbyacustomerforacompanytosupplygoodsorservice”.Itistheresultofanofferoracounter-offerwithapositiveacceptance.Anorderletterisimport

2、antandwidelyusedtocompleteatransaction.Orderlettersneedtobeclearandconcisetoavoidconfusion.Besidessufficientinformationmustbeprovidedsothattherewillbenofurtherquestionsabouttheorder.7/21/20213Questions？Whatisanorder？arequestbyacustomerforacompanytosupply

3、goodsorserviceGood-neworbadnews？Good-newHowtogetanorder？offerandcounter-offer报盘及还盘7/21/20214TobeeffectiveCorrectClearConciseCompleteConciseCourteous7/21/20215Howtowriteaneffectiveorderletter？Orderlettersusuallyfollowthefollowingstepsinwriting▼Openwithref

4、erencetosomepreviouscontactssuchascatalogue,orphonecall,exhibitionortradefair,etc.Thishelpsthereaderfindouttheintentionoftheletter.▼Describetheorder▼Mentionpaymentanddelivery▼Expresscourtesy7/21/20216Confirmationletters确认函Whenacompanyreceivesanorderlette

5、rororderform,itoftenrespondswithaconfirmationletter.Confirmationletteralsousesdirectorderofwriting.Itmustbeclearandspecificaboutwhatisbeingconfirmedorwhatisbeingchanged.7/21/20217Theletterusuallycontainsthefollowingparts:▼Thanksfortheorder▼Favorablecomme

6、ntontheitemsrequired▼Assuranceofyourbestattention▼Otheritemswhichmaybeofinteresttothebuyer▼Hopeforfurtherorder7/21/20218Whenyouareunabletoaccepttheorder,youshouldreplyintimeeithertodeclinetheorderortomakeacounter-offer.Theletterofthiskindusuallycoversthe

7、secontents:▼Thanksfortheorder▼Properreasonstodeclinetheorderwithregret▼Recommendationofotheritemsasareplacementorpresentationofcounter-offer▼Hopetoservethebuyerinfuture.7/21/20219LetterAPlacingOrderforTeaDearMr.Keynold:FromthesamplessentusonJuly6th,wehav

8、emadeselectionsandhavethepleasureofhandingyouthefollowingorder,CIFKeelung:500chestsWestLakeLongjingTea–US$2,000500sacksLijiangLanguirenTea–US$2,200SampleAnalysis7/21/202110Wehavealreadyappliedforimportlicenseandletterofcre